Pizza Hut is experimenting with a new “Subconscious Menu” that selects pizza toppings for you by tracking your eye movements. Their tablet-based menu, equipped with Swedish company Tobii’s eye-tracking technology, will automatically select toppings based on the ingredients where your eyes linger on the longest. The new menu system then forms an algorithm based on […]
[fvplayer src=”http://origin-qps.onstreammedia.com/origin/multivu_archive/PRNA/ENR/FX-CG81562-20141203-1.mp4″ width=”600″ height=”360″ splash=”https://www.fabnews.live/wp-content/uploads/2014/12/162068.jpg”] This holiday season, Fridays Mobile Mistletoe will appear in select restaurant locations to entice guests to make their social time more spirited. Inspired by the pilot program at the TGI Fridays Manchester Royal Exchange restaurant in the UK, Fridays is extending the celebration to some restaurants here in the U.S. […]
Milka wished to reimagine their advent calendar packaging in order to tackle the universal insight that children always ask… “How many sleeps until Christmas?” Taxi Studio was briefed to deliver a creative solution, incorporating AR technology, to answer this ever-present question. Taxi devised a solution that underpins Milka’s ‘Dare to be Tender’ positioning, opting for […]
http://youtu.be/DZs4BMc1CBw Do your friends steal your French fries when you’re not looking? To help prevent these unwanted ‘thefts’ from occuring, McDonald’s Canada has developed a “security system” to protect your fries. Called the ‘Fry Defender’, it is part of McDonald’s Canada’s new app. It uses “cutting edge motion detector technology” to alert you when someone […]
Stella Artois was first created for the holidays as a gift to the people of Leuven, Belgium. Each holiday season, the brand’s origins – reflected by the Latin “Stella,” or star – are celebrated in a variety of ways. This season, Stella Artois chose to lift up and celebrate real-world examples of thoughtful, timeless gift-giving. […]
Kellogg’s is throwing down the challenge to teens and their smartphones with ‘Nutri-Grain Throwdowns‘, a real-world mobile gaming experience that has been launched with the new ‘Nutri-Grain Throwdowns’ app by VML, now available for download via the Apple iTunes and Google Play stores. Teens can participate in 21 interactive challenges, competing against their friends, influential […]
When Domino’s Pizza launched its Tracker nearly seven years ago, smartwatch technology was likely never a part of the plan. It is now. The pizza tracker, which allows customers to trace their order from the time it is taken, baked and out for delivery, will now be available on a new innovative platform: Pebble. This […]
The entry lines for the 17th annual FAB awards are now open. The award function, which has steadily gained a strong reputation over the years, is an international programme focused entirely on work done for Food and Beverage brands. The entry kit for the entrant’s reference may be downloaded here. The Awards recognises the critical […]
We’ve obtained some rare footage of The Oreo Laboratorium’s first incredible nomster. Unpeel your eyes! #OreoLab Une vidéo publiée par OREO (@oreo) le Oct. 10, 2014 at 2:22 PDT With Halloween just around the corner, Oreo and creative agency 360i are manufacturing a line of adorable tiny monsters, called ‘Nomsters’, in the cookie brand’s spooky ‘Oreo […]
Del Monte, part of Del Monte Foods, announced that it has named creative and technology agency MRY as its agency of record across digital and social. MRY’s duties as digital and social AOR begin this month, with the first campaign work expected to hit in 2015. Del Monte digital and social efforts will be primarily […]