Pizza Hut is experimenting with a new “Subconscious Menu” that selects pizza toppings for you by tracking your eye movements.
Their tablet-based menu, equipped with Swedish company Tobii’s eye-tracking technology, will automatically select toppings based on the ingredients where your eyes linger on the longest.
The new menu system then forms an algorithm based on your choices before recommending a pizza flavour for you.
According to Pizza Hut, the new menu has left 98% of their customers satisfied. Currently, the new menus are only available for testing in Pizza Hut outlets in the UK.