From the beginning of time, when we have a coffee, we also like to open our newspaper and read about the latest news. It is this ‘coffee-news’ ritual that McDonald’s is about to reinvent. Not in three test restaurants or in one region, but in over 1,500 restaurants. In other words, at all locations […]
Creative agency Boys+Girls announced its collaboration with Three and Samsung Ireland to launch the world’s first ‘Connected Restaurant’ – the first ever restaurant that is split between two cities, with one half in Dublin and the other in Sydney. This unique pop up will bring families split between Ireland and Australia together for Christmas, despite […]
Bacardí has recently become synonymous with hacking social media to create fun and engaging content. For example, you may recall Bacardí’s use of Instagram Stories to launch ‘Instant DJ’ (which was recognised at The 19th FAB Awards), developing a Snapchat lens to create a music video in Snapchat, and utilising Instagram polls in ‘Live […]
Costa Coffee has partnered with Barclaycard to launch the UK’s first reusable coffee cup equipped with contactless payment technology. The ‘Clever Cup’, which will be available in Costa Coffee stores from this November onwards, is part of a wider relaunch of Costa’s reusable range that aims to encourage customers to avoid single-use takeaway cups. Powered […]
The 21st edition of The FAB Awards are now open for entries. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, Direct, Sales Promotion, Brand Identity, Interiors and Retail Environment, Mobile Marketing & […]
London has become a city without a bell due to Big Ben’s refurb, but thanks to Taco Bell, that’s no longer the case. On November 20, the fast-food chain chimed in with a sound that London has been missing for over a year: Big Ben’s bells. As the infamous clock is under scaffolding for reconstruction, Big Ben’s […]
Cinnabon, iconic bakery and purveyor of crave-able cinnamon rolls, announced today the launch of their first online gifting eCommerce platform. Cinnabon enthusiasts across the US can now quickly and easily order a variety of Cinnabon gifts perfectly packaged to ‘wow’ the recipient, with free overnight shipping. With the new gifting platform rolling out just in […]
US-based food-ordering marketplace Grubhub has completed the acquisition of campus food ordering platform Tapingo for a total of $150m. The company funded the transaction through cash on hand and its existing credit facility. Based in California, Tapingo offers food delivery services to more than 500,000 diners at on-campus cafes, restaurants, and cashier-less stores. The company’s […]
The full spirit of Mexico’s annual ‘Day of the Dead’ festival provided the perfect festive flavour of leading tequila brand Jose Cuervo. The theme was chosen as the best platform to encourage airport passengers to trial the brand’s Margarita signature serve at duty free stores within London Gatwick, London Heathrow T3 and Frankfurt airports. The […]
In February 2019, LOUIS XIII will step into the future by integrating NFC technology into its Smart Decanter to provide clients a seamless access to an exclusive world of privileges. Each decanter will directly connect clients to the LOUIS XIII Society, a private club where members can enjoy exclusive content, unique experiences and personalised […]