OREO, the Mondelez-owned cookie brand, in partnership with Digitas UK, is celebrating the amazing human connections we made during lockdown by launching a new network for the nation – theplayfulnetwork.com. The Playful Network doesn’t deliver super-fast 5G or state-of-the-art technology but instead celebrates our collective playfulness. Because after everything that’s happened this year, the one thing […]
On August 15, two much beloved brands, Jif and Smucker’s, debut two category-shattering campaigns bringing creativity back to consumer packaged goods. The ‘That Jif’ing Good’ campaign blends quirky, irreverent humour with a bold, theatrical tone illustrating just how far people might well go for the fresh-roasted peanut taste of Jif peanut butter. The Smucker’s ‘Father […]
Kellogg’s iconic Coco Pops characters get a bombastic 2018 refresh in new pan-European spots by up-and-coming production studio Piranha Bar. Led by Digitas and Leo Burnett in London, the new spots envisage a bolder and richer take on Coco the Monkey and his arch nemesis Croc, the dastardly crocodile. The flagship commercial depicts a swash buckling, […]
Summer is better with perks. To take advantage of that, Miller Lite is spending these sun-soaked months offering “kick backs”—a fun series of unexpected rewards—to people across the country. Who says service is dead? Because each kickback is so different, the best thing to do is run through them, and Miller Lite’s done us the […]