Caulder Moore have created a promotional campaign themed ‘Dim Summer’ which will launch across Ping Pong’s chain of stylish Dim Sum restaurants in London from mid June 2015. Dim Summer takes its inspiration from the music festival scene which is a big part of an English summer and promotional collateral was designed around this theme. […]
Caulder Moore is overhauling the brand and positioning of dim sum restaurant Ping Pong. The consultancy says it won a four-way pitch in January after demonstrating that Ping Pong’s communication can be better aligned with its core offer and essence, ‘Little steamed parcels of deliciousness’. A new identity has already been developed, which will launch […]
