Santa Maria Unveils New Tex-Mex Packaging to Drive Brand Preference
More than 30 products in Santa Maria’s Tex-Mex range have been given a clean and bold new-look to drive brand cut-through and category growth, following in-depth consumer research into brand perception and in-aisle considerations. In response to shopper feedback on shelf standout and category navigation at point of purchase, Santa Maria has modified wrappings and […]
