Everything at Dole in 2017 is centred around the idea that fruit should be the focus of healthy snacking. The “My Energy” campaign, which was launched in 2015, is being continued by the company under the motto “100% Natural Snacking”. The objective is to push consumers to eat more fruit and to integrate fruit into […]
Visitors to Fruit Logistica in 2017 will have an exclusive opportunity to experience the “Visit my Farm” app live and to visit a Dole banana farm thanks to virtual reality. The new technology will allow visitors to take a look over the shoulder of Dole employees at each stage of production. This innovative marketing tool enhances […]
Following the success of the printed banana trophy created by Dentsu Y&R Tokyo for the 2014 Tokyo Marathon, the agency has created something to up the innovatation game in the 2015 marathon: the wearable banana. For their client, Dole, producer and marketer of fresh fruit and vegetables, Dentsu Y&R Tokyo have created something they term […]