Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

Mars Combines Chocolate & Wrigley Segments To Create Mars Wrigley Confectionery

Mars, Incorporated announced their plans to combine Mars Chocolate and Wrigley segments to create Mars Wrigley Confectionery. Mars Wrigley Confectionery will include some of the world’s best loved brands in Chocolate (Snickers, M&M’s, Dove, Galaxy, Maltesers, Twix), Gum and Mints (Doublemint, Extra, Orbit, 5, Altoids, Lifesavers), and Fruity Confections (Skittles, Starburst). Martin Radvan, current Global President of […]

Doublemint Celebrates 100 Years Of Creating Connections

Doublemint Celebrates 100 Years Of Creating Connections

Doublemint was first introduced in 1914, a year full of historic news including the start of the First World War, Charlie Chaplin’s film debut and Henry Ford’s launch of the T-Ford car. It joined Wrigley’s Spearmint and Juicy Fruit as the third brand in the Wrigley portfolio. Doublemint was the first peppermint gum that had double strength, […]