Rio de Janeiro’s Carnival is always an outrageous and happy affair. People dress up and they drink and often they drive home—which is exactly what the main-sponsor of the event, Antarctica beer, hoped party-goers would not do. Working with Brazil’s Almap BBDO, they came up with a creative and socially responsible advertising concept called the […]
Those who drink diet soda with alcohol may be at an increased risk of receiving a DWI. A study, recently released in the journal Alcoholism: Clinical and Experimental Research, found those who mixed their alcoholic beverages with diet soda instead of regular soda experienced increased intoxication levels. The increase was significant. Breath alcohol tests found […]
