Droga5 London is behind the colourful new brand identity and marketing push for commercial catering space startup Karma Kitchen as it plots its expansion from London across the UK and Europe. Karma Kitchen builds and runs workspaces that meet all the needs of delivery-only food and drink businesses, from kitchen porters and community managers to […]
Droga5 London has created a new brand campaign for Rustlers. ‘Better than you think’ has been designed to challenge misperceptions of the brand in a fun, self-aware way. Landing the message that Rustlers burgers are made with 100% British and Irish beef. The creative work plays off people’s expectations and subverts them in surprisingly funny and rewarding […]
Droga5 London is repositioning Rustlers with a new campaign that takes the idea that the past was a glorious time in which to be alive and turns it on its head. The ad, called “80 Years of Torment”, subverts the advertising cliché of taking a rose-tinted flashback view of an individual’s life a history as […]
Vita Coco, the coconut water drink, encourages people to work up a thirst any way they can in a new campaign from Droga5 London. The first ad in the campaign, called “just get thirsty”, features a louche Frenchman in a Bangkok karaoke bar singing Celine Dion’s It’s All Coming Back To Me Now – as […]
Rustlers has appointed Droga5 London as its creative agency of record. The agency will handle the snack brand’s creative across broadcast, digital and social channels in the UK and Ireland. Simon Walker, CEO at Rustlers owner Kepak Convenience Foods, said: “The Rustlers brand is in a very competitive and challenging category, which makes creative marketing […]