After positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination. Would you play Departure Roulette and go? http://www.youtube.com/watch?v=HqXOiQ1c42c&feature=youtu.be To find out, Heineken took to the road with “Departure Roulette”- a social experiment that aims to push people outside […]
Heineken believes all men have a legendary traveller inside them, just waiting to come out. For the past three months, Wieden+Kennedy Amsterdam have been putting this theory to the test with Dropped, a series of episodic adventures plucking real men out of their daily lives and dropping them into the great unknown. This last gruelling […]
Are you willing to take a leap of faith and alter your travel plans for a trip to the unknown? Heineken’s global campaign “Voyage” arrives in the U.S. with the debut of a new television commercial “The Voyage” and travel experiment – Departure Roulette. This omni-channel campaign drops men from across the world into remote […]