Heineken Challenges Consumers’ Claims with “Departure Roulette” Roadshow

Heineken Challenges Consumers’ Claims with “Departure Roulette” Roadshow

After positive boasts online, imagine if someone showed up at your door asking you to spontaneously push a button to take a trip to an unknown destination. Would you play Departure Roulette and go? To find out, Heineken took to the road with “Departure Roulette”- a social experiment that aims to push people outside of […]

Heineken Challenges Travelers to a Legendary “Voyage”

Are you willing to take a leap of faith and alter your travel plans for a trip to the unknown? Heineken’s global campaign “Voyage” arrives in the U.S. with the debut of a new television commercial “The Voyage” and travel experiment – Departure Roulette. This omni-channel campaign drops men from across the world into remote […]