J. Walter Thompson London has created a billboard that switches itself off in an activation for KitKat aiming to persuade the public to have a break from Electricity. On Saturday 24 March at 8.30pm millions of people around the world joined together to switch off their electricity for 60 minutes. To drive awareness of the […]
There’s a lot of talk around Climate Change and whilst awareness is increasing, Australians still only rank it as fifth on their list of overall concerns (according to recent polls). So GPY&R Brisbane teamed up with Earth Hour to get support from beer drinkers. Climate Change means more droughts, which will impact beer’s main ingredients […]
