The art of the perfect Easter egg packaging: offering a taste of comfort in uncertain times

By Dr. Jennifer Simon, Semiotician at Sign Salad

The art of the perfect Easter egg packaging: offering a taste of comfort in uncertain times

Easter celebrations will still be going ahead for families and individuals across the globe, but due to the COVID-19 pandemic they are going to be a little different this year. Despite not being able to freely immerse themselves in family or religious gatherings, there is one popular ritual that can be enjoyed by all this […]

Parker Williams Designs Easter Egg Packaging for Tesco Finest Ranges

Parker Williams Designs Easter Egg Packaging for Tesco Finest Ranges

Branding and packaging design specialist Parker Williams has crafted the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s distinguished logo in a dark bold sphere, which stands out against vivid […]