WWF and Sodexo serve up students’ favourite foods with a planet-friendly twist

WWF and Sodexo serve up students’ favourite foods with a planet-friendly twist

The planet is in crisis – from climate change to ocean pollution and deforestation, but what is often overlooked is that food is actually at the heart of many of these issues, responsible for almost 60% of global biodiversity loss. Identifying that younger generations are potentially the last who are able to act, global services company Sodexo and WWF have collaborated […]

Sharp’s Brewery Turns the Tables on the Music Industry with ‘Ocean Vinyl’

Sharp’s Brewery Turns the Tables on the Music Industry with ‘Ocean Vinyl’

Sharp’s Brewery is working with Nick Mulvey to make music that will protect British coastlines from plastic pollution and help reduce single plastic usage. The Cornish Brewery and Mercury Music Prize nominee have today released the first track pressed onto a record made from recycled plastic, which has been washed up on Cornish beaches.  Sharp’s Brewery and […]

Nord DDB Helps McDonald’s Use Outdoor Advertising Space to Build Habitats for Wild Bees

Nord DDB Helps McDonald’s Use Outdoor Advertising Space to Build Habitats for Wild Bees

Without pollination from bees, one third of the food we eat would be threatened. The fact that some of McDonald’s franchises in Sweden have beehives on their restaurant roof tops to promote biodiversity has attracted worldwide attention. Now the initiative is being extended to include wild bees. It is estimated that 30% of Sweden’s wild […]

McDonald’s is Leading The Way to a Fossil-free Future with Car Charging Stations

McDonald’s is Leading The Way to a Fossil-free Future with Car Charging Stations

The number of electric-powered passenger cars is increasing in Sweden. McDonald’s installed its first charging posts as early as 2009 and has since grown to become Sweden’s largest restaurant chain for electric car charging, with 55 charging stations around the country. The expansion of charging stations continues at McDonald’s and the ambition is for all […]

Coca-Cola’s Latest TV Ad by Ogilvy Sydney Thanks Australians for Recycling

Coca-Cola’s Latest TV Ad by Ogilvy Sydney Thanks Australians for Recycling

Coca-Cola Australia has launched a major marketing campaign via Ogilvy Sydney, to thank Australians for recycling. It follows the announcement earlier this year that seven out of 10 of Coca-Cola’s range of drink bottles in Australia will be 100% recycled plastic by the end of 2019. The comprehensive campaign will be led by a new […]

Papa John’s Creates ‘Beezza’ to Help Raise Awareness for the Declining Bee Population

Papa John’s Creates ‘Beezza’ to Help Raise Awareness for the Declining Bee Population

The ‘Beezza’ marks the launch of Papa John’s latest pizza release, while recognising the importance of the insect to tomato production and highlighting the growing threat of climate change to its future. There’s an element of self interest in the brand’s campaign, given the bee is ‘in fact the most effective pollinator of tomatoes, essentially […]

Pepsi and Happiness Saigon Turn Trash into an Opinion and Generate 2,500kg of Rubbish in Vietnam So Far

Pepsi and Happiness Saigon Turn Trash into an Opinion and Generate 2,500kg of Rubbish in Vietnam So Far

Due to many cultural factors the Vietnamese youth do not feel like they have a voice in cultural issues and decisions. This leads to a feeling of dissatisfaction for the most open and educated generation of Vietnam. However there is a new generation that has woken up, one that desires to have their voice heard. […]

SodaStream Capitalises on Game of Thrones Finale with New Marketing Push Against Single-Use Plastic Bottles

SodaStream Capitalises on Game of Thrones Finale with New Marketing Push Against Single-Use Plastic Bottles

SodaStream unveiled its latest video campaign, “Say Goodbye”, featuring Game of Thrones actors Thor Bjornsson AKA “The Mountain”, Hannah Waddingham AKA “Septa” and Kristian Nairn AKA “Hodor”. Capitalising on the popularity of the programme, which is due to conclude its eighth and final season on May 19, the video shows each actor struggling with single-use […]

Lucozade Ribena Suntory Puts Recycling at the Front of Bottle Redesign

Lucozade Ribena Suntory Puts Recycling at the Front of Bottle Redesign

Lucozade Ribena Suntory announced an ambitious redesign programme for its best-selling 500ml Ribena bottle. This is the company’s latest move to ensure its packaging is fully recyclable within the UK’s current recycling infrastructure. The redesign is an exciting opportunity for Lucozade Ribena Suntory to enhance Ribena’s brand equity in consumers’ minds as a forward-looking brand. […]

1 2 3 6