Thursday November 23rd sees LSE Generate (the entrepreneurship hub of London School of Economics) launch one of its most ambitious initiatives yet, The Food & Beverage Deepdive Programme, a mutually beneficial collaboration between one of the UK’s most progressive universities and the UK’s bustling SME food & drink scene. Latest Mintel GNPD (Global New Products […]
Virtual Youth Challenge aims to keep children active and support donations to Fareshare
Virgin Sport and Weetabix Protein are inviting families to virtually take part in an exciting nationwide running initiative for ASICS London 10K, the “Weetabix Protein Youth Challenge”, to encourage children across the country to get moving. Due to the Covid-19 pandemic, the ASICS London 10K will no longer be taking place on Sunday 5th July […]
- Jameson partnering with Sofar Sounds for eight intimate gigs in UK cities - Sofar Sounds’ biggest ever UK partnership was developed in collaboration with Havas Media and JUMP - Initiative also incorporates six-part content series on VICE music channel Noisey
Pernod Ricard UK has announced the launch of a major new series of brand experiences for Jameson Irish Whiskey, in partnership with music events start-up Sofar Sounds. The initiative, Sofar Sounds’ biggest ever UK partnership, was developed in collaboration with Havas Media and JUMP, Havas Media Group’s content and partnerships division. Jameson is partnering with Sofar Sounds for eight intimate gigs in cities […]
Desperados reached new levels of wild experimentation once again by connecting partygoers in two different apartments to create one epic house party. With nearly two in three Spaniards living in apartments, most can’t imagine hosting a house party with a dance floor big enough for all their friends. Desperados surprised guests by connecting two small […]
Bacardi employees around the globe will turn on their “out of office” to turn up at local hotspots in cities around the globe as part of the drink giant’s second annual “Back to the Bar.” Coinciding with the company’s annual Founder’s Day, “Back to the Bar” commemorates the 157th anniversary of family-owned Bacardi, today the world’s largest privately […]
William Grant & Sons’ UK Brand Ambassador team will be hosting the first ever Unwrapped: The Other Side of Bartending event in Edinburgh on 29th October. This event, exclusively for bartenders, features a series of talks aiming to support modern bartenders find their legacy within the industry and equip them with tools, knowledge and insights beyond […]
Newby Teas has created a one-night-only Secret Tea Garden as a peaceful respite from the buzz of one of London’s most exclusive hot ticket events – the Royal Academy Summer Pleasure Garden, held on July 21 2018. Designed by Newby’s award-winning in-house creative team, the Newby Secret Tea Garden stands at the heart of the […]
Family-owned Bacardi Limited, the largest privately held spirits company in the world, and Lonely Whale, the award-winning non-profit dedicated to bringing forward courageous ideas that positively impact the health of our ocean, today announced they have joined forces to help rid the environment of single-use plastic, including the goal to eliminate one billion single-use plastic […]
The Macallan has unveiled its iconic and unprecedented new distillery and visitor experience, after 6 years and $186 million in the making. Solidifying its position as the luxury single malt, the brand also needed to spread mass awareness about its opening to drive interest and traffic to this whisky mecca as a true destination. To do […]
Islay single malt whisky brand Ardbeg is hosting a one-day event themed around the 1960s and the summer of love, where it will also debut a limited edition of the brand called Ardbeg Grooves. Activities on the day will include tastings while a 1960s-style Volkswagen will tour festivals and bars at numerous locations. The brand […]