Cheetos Puts its Orange-Dusted Fingerprints All Over Fashion & Beauty World with ‘House of Flamin’ Haute’

Cheetos Puts its Orange-Dusted Fingerprints All Over Fashion & Beauty World with ‘House of Flamin’ Haute’

One of the hottest weeks in fashion is about to get a whole lot hotter — even Flamin’ Hot — thanks to Cheetos, which is putting its orange-dusted fingerprints all over the fashion and beauty world. Next week, the PepsiCo-owned brand will unveil the Cheetos Flamin’ Haute look in New York at the brand’s first-ever runway show and style […]

Hendrick’s Gin Announces Second ‘Portal to the Peculiar’ and Invites the Curious to Embrace the Delectable

Hendrick’s Gin Announces Second ‘Portal to the Peculiar’ and Invites the Curious to Embrace the Delectable

Hendrick’s Gin and creative agency, Space, announces the launch of their second portal in their curious experiential campaign to bring the super-premium gin’s unconventional world to life this summer. ‘Portals to the Peculiar’ is a series of multi-sensory events that invite gin drinkers to escape the conventional and embrace the delectable and taste the brand’s […]

Deira City Centre Shoppers Experience ‘The Taste of Victory’ with Jelly Belly Ice Cream

Deira City Centre Shoppers Experience ‘The Taste of Victory’ with Jelly Belly Ice Cream

Deira City Centre recently launched an exciting campaign which allows shoppers to physically experience the ‘taste of victory.’ Due to the high temperatures and harsh outdoor environment, summer is generally the busiest period for malls in the region. City Centre Deira’s campaign, which is being executed during Dubai Summer Surprises, aims to go beyond the […]

Round Three of The Glenfiddich Festival Experiment is Coming to the UK

Round Three of The Glenfiddich Festival Experiment is Coming to the UK

Back by popular demand, The Glenfiddich Festival Experiment #3 is returning once again to say thank you to the nation’s bartenders. The UK’s largest festival for the on-trade community will see Glenfiddich open its distillery doors to more than 1,200 members of the hospitality industry from the UK, and for the first time, to international attendees. […]

Space Extends Häagen-Dazs’ Passion for Fashion with Berlin Designer, Kilian Kerner

Space Extends Häagen-Dazs’ Passion for Fashion with Berlin Designer, Kilian Kerner

Creative agency, Space, has devised and delivered a through-the-line, fashion initiative for Häagen-Dazs to coincide with the launch of its new packaging in Germany. ‘The Design of Exträordinary’ campaign links General Mills’ premium ice cream brand with the prestigious Berlin fashion school, Lette Verein, and leading German fashion designer, Kilian Kerner. A total of 30 […]

PIMM’s Serves up Summer of Sport at The Pimm’s Garden in London’s Flat Iron Square

PIMM’s Serves up Summer of Sport at The Pimm’s Garden in London’s Flat Iron Square

You’re cordially invited to a summer garden party with PIMM’s, as the quintessential summer tipple and Official Partner of Wimbledon opens The Pimm’s Garden at Flat Iron Square this summer. Opening on Monday 1st July, The Pimm’s Garden will recreate a traditional English garden and feature screens to watch the best of the summer’s sport, including […]

BrewDog Takes Punk State Experience on European Tour

BrewDog Takes Punk State Experience on European Tour

BrewDog is bringing the craft beer revolution to the streets, declaring a ‘Punk State’ across Europe. The mission will build off the success of the independent craft brewery’s Punk State activations in 2018, which achieved a reach of nearly a million on social media and saw 23,000 cans of the brewery’s flagship beer, Punk IPA, given […]

McDonald’s Announces Festival Tour with Immersive McNuggets Experience

McDonald’s Announces Festival Tour with Immersive McNuggets Experience

McDonald’s is announcing its festival tour. Now in its fourth year, McDonald’s tasked partnerships and experiences agency, Fuse, with re-imagining its Summer Festival Tour and generating brand love with 16-24 year-olds in an authentic way that keeps the product at its heart. Over the past three years, McDonald’s has served over 88,000 McFlurrys across its […]

Desperados Creates a House Party that Leaves No Mess Behind

Desperados Creates a House Party that Leaves No Mess Behind

Desperados reached new levels of wild experimentation once again by throwing the ultimate house party… one with no clean-up! By covering the entire inside of the house, the party became a blank canvas that gave partygoers the freedom to unleash their creativity throughout the space without having the host worry about the mess.  Partnering with […]