A Fast Food Experiment: Ads vs Reality

A Fast Food Experiment: Ads vs Reality

How often do you scrutinize your burgers or tacos and checked if your orders indeed stack up to its photogenic counterpart as advertised on ads? In their newly-released prank video, YouTube comedy channel Mediocre Films, put fast food chains to the test of producing food that are as aesthetically-pleasing as shown on their ads. Watch […]

McDonald’s Unveils New Minimalistic Ad Campaign

McDonald’s Unveils New Minimalistic Ad Campaign

Fast food giant McDonald’s has teamed up with creative agency TBWA/Paris to create a new minimalistic ad campaign that depicts the company’s “Big 6” menu items as icon-esque illustrations. According to Adweek, this is a follow-up to McDonald’s ‘Unbranded’ campaign from last year, which featured the menu items photographed up close without branding. TBWA/Paris described […]

McDonald’s Invites Fans To Create Their Dream Burgers, To Be Sold In Stores

McDonald’s Invites Fans To Create Their Dream Burgers, To Be Sold In Stores

[fvplayer src=’http://assets.mcdonalds.co.uk/UK/Promotions/mcd-myburger-2014/MyBurger_homepage_loop.webm’ width=560 height=315] McDonald’s UK is holding an online competition for five brand new burgers to be sold in stores this fall. Teaming up with digital agency Razorfish London, an online “burger builder” allows fans of the fast food chain to customize their own unique burger—the users will have to build their burger from […]

Domino’s Pizza Launches New Online Group Ordering Tool

Domino’s Pizza Launches New Online Group Ordering Tool

Ordering meals for graduation parties, birthdays and meetings just became even easier, thanks to Domino’s new Group Ordering Tool. The Pizza giants developed the Group Ordering Tool as a fast and convenient feature on their website that calculates an estimate of the number of pizzas needed to feed a specific amount of people. “The Group […]

TripAdvisor Dishes up the Best BBQ Spots in America

TripAdvisor Dishes up the Best BBQ Spots in America

TripAdvisor, the world’s largest travel site, today announced the highest-rated restaurants and top U.S. states for barbecue, according to TripAdvisor’s community of millions of travelers. From sweet and saucy to simple and smoky, these spots serve up low-and-slow cooked meats that are sure to satisfy any travelers’ tastes. “Nothing says American summer like barbecue, and […]

Domino’s Pizza Launches New iPad Ordering App

Domino’s Pizza Launches New iPad Ordering App

Domino’s Pizza is taking the next step in technology innovation. The pizza chain, recognized as one of the world leader in pizza delivery, announced the release of its ordering app for iPad which will put pizza at the center of everything – including updated, mouthwatering food photography and a newly created, more realistic custom pizza […]

McDonald’s Unveils New Mission & Image for Brand Ambassador Ronald McDonald

McDonald’s Unveils New Mission & Image for Brand Ambassador Ronald McDonald

Ronald McDonald, who represents the magic and happiness of the McDonald’s brand, is setting out on a global mission to rally the public through inspiring events. For the first time, Ronald McDonald will take an active role on McDonald’s social media channels around the world and engage consumers using the #RonaldMcDonald hashtag. As Ronald begins his […]

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