In collaboration with Russian restaurateur and franchise partner Arkady Novikov, owner and operator of LLC Doughnuts Cafe, the first Krispy Kreme doughnut shop in Moscow is scheduled to open on September 12, 2013. With the opening of the new Moscow location, the international sweet treat retailer will have a presence in 22 countries around the […]
Pizza Hut has launched a new viral marketing campaign starring comedian Paddy McGuinness in the form of a series of online sketches. This sees the fast food chain appoint McGuinness as a brand ambassador for the restaurants 330 UK outlets, imparting a degree fun and passion into the brand through the medium of comedy. To […]
When Taco Bell introduced its ‘Doritos Locos Tacos’ in America last year, its Canadian fans thought these tacos with shells made of Dorito chips would never cross the border—leading them to post angry rants on Twitter. To mark the long-awaited arrival of the Doritos Locos Tacos—and literally make these customers eat their words—the fast-food company […]
To promote the creative imagination in kids and keep them entertained, McDonald’s—with the help of DDB Singapore—has re-imagined its tables in its restaurants to create the ‘Happy Table’. The Happy Table is an NFC-enabled table that lets kids play custom games on its surface, by simply tapping the table with a smartphone. Currently only available […]
A new study says McDonald’s and Burger King aren’t living up to industry pledges when it comes to marketing to kids. By downplaying food in favor of promoting premiums like toys and movies, McDonald’s and Burger King ads are “potentially misleading,” according to a study published in Plos One, a scientific journal. Compared to adult […]
McDonald’s Germany has worked with augmented reality company Metaio to launch ‘McMission’, an augmented reality app aiming to educate McDonald’s fans about the company’s commitment to sustainability. The app launch coincides with the release of McDonald’s third Corporate Responsibility Report and features four interactive mini-games, where visitors can learn about the societal and environmental initiatives […]
Fast-food chain KFC’s menu has always centered around its famous fried chicken, which means that the extensive new menu of its new concept restaurant “KFC Eleven” is an unprecedented step away from tradition. Not only is the ‘fried chicken bucket’ missing from the KFC Eleven menu—which includes items like flatbreads, salads and rice bowls—the slow-paced […]
McDonald’s announced Henry Nguyen, a Vietnamese businessman and the founder of Good Day Hospitality, as developmental licensee for Vietnam to build the Brand. “As we grow our presence in the Asia region, we are looking for partners with a blend of strong business acumen and a unique understanding of our Brand,” said Dave Hoffmann, President […]
Wendy’s is celebrating America’s love of the soft pretzel with its most anticipated product in recent history. The Pretzel Bacon Cheeseburger is the perfect blend of three iconic American favorites—soft pretzel, bacon and cheeseburger—and the marketing campaign celebrates the fans who love them. When Wendy’s tested the Pretzel Bacon Cheeseburger in three markets earlier this […]