#BeyondTaste, the campaign by Café de Colombia and McCann Worldgroup Colombia to taste coffee with your ears

Initiative covers Canada, China, South Korea, the United States, Finland, Japan, Norway and Sweden to promote the consumption of this product.

#BeyondTaste, the campaign by Café de Colombia and McCann Worldgroup Colombia to taste coffee with your ears

We are in a new paradigm of marketing to innovate through experiences and Café de Colombia, a brand of the Federación Nacional de Cafeteros- Fondo Nacional del Café (National Federation of Coffee Growers – National Coffee Fund), is the main character in this area. With the support of McCann Worldgroup Colombia, through the #BeyondTaste campaign, the […]