We’ve all been there! We call it FOMO, Fear Of Missing Out: the anxiety that ‘something cool’ is happening elsewhere, and you’re not there to experience it. The reality, however, is that most nights out are not what they are cracked up to be and most of us often wish we were staying in, at home […]
Tuborg beer is launching a brand new global marketing campaign called ‘Always Say Yes,’ building on the cultural ‘FOMO’ trend, or ‘Fear of missing out’, and encouraging a positive attitude. The campaign is a fully integrated, 360 degree campaign, encompassing a new TVC, out of home print campaign, digital and point of purchase for the […]
Sourz, the alcoholic drinks beverage has launched its biggest ever through-the-line campaign , ‘This is Our Shot’. Created by The Leith Agency, and described as “embodying the YOLO and FOMO beliefs of the target consumer”, the campaign will centre around a new 30-second television advert that follows an epic night out in which shots of […]