Last year, Australian wine producer Yellow Tail was the first wine brand in 40 years to break the ‘beer barrier’ during the Super Bowl broadcast. It’s back again this year with another creative media buy to reach consumers on the biggest advertising day of the year. Considering Anheuser-Busch has exclusive category rights for alcohol during […]
Contagious, in partnership with Lapiz, released a special report examining what the mainstreaming of previously two niche movements, hip-hop and food trucks, can tell us about how cultural expressions break out of humble beginnings to become pop culture powerhouses. “We aren’t looking for a formula here; there’s no equation that can be solved to predict the next small movement […]
In collaboration with innovation studio DeepLocal, the Google Photos Food Truck challenge gives free food to people who can show them photos of something specific, like a boat or a dog. The food truck has already begun its tour in New York City and Los Angeles, with over 3,300 participants. The challenge starts with a […]