Strategic brand design agency BrandOpus has collaborated with long-term client partner Pipers to launch a new range of vegetable-based snacking alternatives as part of a strategic brand revamp. Pipers wanted to launch into the healthier snacking category. Building on a successful partnership, that has seen significant growth for Pipers as the ultimate premium crisp brand, […]
McDonald’s has released a new brand ad called ‘Timeless’, an intergenerational tale that challenges the 24/7 connectedness of modern life created by DDB New Zealand. Built on bringing families together over a meal, McDonald’s taps into the insight that what families want the most is to spend quality time together. Our silver-haired protagonist faces a […]
From the looks of things, free two-hour shipping is but one of many, many Whole Foods perks Amazon is giving Prime members — something subscribers deserve, considering Prime’s 20 percent price increase. The e-commerce giant has just announced two new benefits for its subscribers: an additional 10 percent discount off sale items and deep discounts […]
WCRS has launched a social campaign to introduce “Gluten Freeedom”, the new brand idea for the Warburtons gluten free range, to the people of Britain who follow a gluten free diet, following the recent rebrand of the previous Warburtons’ Newburn Bakehouse range. The campaign which has run across Facebook, Instagram and Pinterest, is made up […]
Deliveroo, a leading food delivery company in the UK, has announced that it is to make all of its employees shareholders in the company and give them equity. The move will mean all permanent staff, present and future, will be given share options in the company. The move will be worth nearly £10 million in […]
Southpaw, the Kent-based creative agency, has helped a new Hampshire based start-up launch their high protein-based ketchup brand called In The Buff. It has been developed through Southpaw’s incubator platform Hatch. The brand has been developed to tap into the growing trend for people wanting lower salt and sugar and higher protein products, which contribute to good […]
Gourmet marshmallow company, The Marshmallowist will be launching a new innovative flavour pairings range to coincide with their first listing with John Lewis, supporting the growing trend of natural ingredients and spicy flavours as confectionary trends for 2018. Available instore from 16th May, the latest listing cements their position as the luxury sweet treat alternative […]
Weetabix has announced three winners of its ‘Win a Van’ competition which ran for six weeks at the start of 2018 in Bestway, Landmark and Today’s Group wholesale depots. Three retailers, Sukminder Sangera (Knowl Hill Stores), Abdul Ghafar (Saver Express Dudley) and Jeysith Perinparasa (Newton Off Licence Widnes) each won a Ford Transit Courier van. […]
On 14th May, top ice-cream brand, Kelly’s of Cornwall, returns to our screens with a new TV ad spoken entirely in Cornish. The quirky ad, by creative agency isobel, aims to show that there’s a Kelly’s flavour for everyone. The film features three groups of ice-cream-obsessed people as they sit outside their colourful beach […]
Initials, the independent creative agency, launches a new integrated campaign for Lactalis McLelland brand Seriously Spreadable. Following the agency’s work on the Seriously rebrand in Spring 2017, the new activity encompasses shopper and TV elements with the full campaign being activated across TV, on-demand video, live activation in-store and social. Targeting audiences, such as […]