Sabra Dipping Company, maker of America’s best-selling hummus, launched a new creative advertising campaign that tunefully expresses the ‘food joy’ of hummus lovers. The refrain of the campaign’s jingle is inspired by actual consumer feedback about the brand: “I just had Sabra hummus and now I feel good!” “We live in a culture of food […]
Caffeinated gum is now a thing from the Mars Wrigley Confectionery company. The gum, called Alert Caffeine Gum made its debut just in time to wake people up from their daylight saving-induced sleep. Alert is calling attention to its new chew with a ‘That’s a Thing Now’ campaign. The chewing gum contains 40mg of caffeine […]
Deliveroo’s Editions ‘pop ups’ programme is helping exciting street-food brands reach thousands of new customers, giving them the chance to grow the business and potentially becoming a permanent presence on Deliveroo Editions. The first ‘pop-up’ initiative launched in late February, with four food start-ups setting up at Deliveroo’s Canary Wharf Editions site. They are available on […]
Uber, the taxi and food delivery app, has created a dining experience at the top of a double decker bus at South by Southwest in Austin, Texas, to promote its Visa card. The activation worked with chef Nic Yanes to create a menu that reflects Austin’s neighbourhoods with flavours including Thai, Japanese, Chinese, Tex-Mex and […]
When Westfield London’s expansion opens to the public in White City on 20 March, one of the names among its international brands will be Pinkberry, a leading frozen yogurt brand. The Pinkberry kiosk will be in the extension’s busiest thoroughfare, opposite the entrances to Primark and the new flagship John Lewis. For shoppers, Pinkberry’s dedicated […]
Cheetos, the snack brand from PepsiCo’s Frito-Lay division, is inviting fans to see the world in a whole new light – a dangerously cheesy one – thanks to the new ‘Cheetos Vision‘ app launching at SXSW 2018. Available on the App Store, Cheetos Vision is an artificial intelligence-powered camera that turns everything a mobile user […]
McVitie’s has launched its new £9.7m master-brand campaign ‘Sweeter Together’ in collaboration with Grey London. The campaign explores the importance of real human connections and shows how the simple act of sharing a biscuit has the power to bring people together. Sweeter Together launches with a heartwarming animated TV spot ‘Crane’, which is launching […]
Nutella ended February, ‘The Month of Love’, with the achievement of a Guinness World Record for the longest line of pancakes, held at Sydney University. The culmination of a month long digital campaign titled ‘Spread A Little Love’ via The Kinetic Agency, where users were encouraged to share personalised messages of love. Each shared message […]
A McDonald’s in California has turned its golden arches sign upside down to make it look like a ‘W’ in honour of International Women’s Day. The stunt was helmed by Omnicom’s We Are Unlimited, the dedicated agency for McDonald’s in Chicago. “In celebration of women everywhere, and for the first time in our brand history, […]
When it comes to dinner, your kid might as well be a terrorist, says an amusing new ad from Heinz. A crisis negotiator offers tips on how to de-escalate the situation after a young menace discovers there’s no ketchup left to go with his chicken nuggets in the chuckle-worthy 1:15 spot, created by Taxi. Jack […]