THE COLLABORATORS AND MASTERCHEF FINALIST SANDY TANG LOOK TO CREATE A NEW CATEGORY OF WORLD DUMPLINGS, WITH THE REBRAND OF JOURNEY TO THE WEST

THE COLLABORATORS AND MASTERCHEF FINALIST SANDY TANG LOOK TO CREATE A NEW CATEGORY OF WORLD DUMPLINGS, WITH THE REBRAND OF JOURNEY TO THE WEST

Strategic food and drink brand design consultancy The Collaborators has worked with 2020 MasterChef finalist Sandy Tang and her business partner David Solomon to reposition and rebrand their range of chilled world dumplings – Journey To The West. The brand update aims to elevate world dumplings from starter and side-dish status, to become a whole […]

Mondra, appoints ex Tesco Sustainable Food and Innovation Lead, Emily Rout, as Head of Strategic Accounts & Industry Collaboration

Mondra, appoints ex Tesco Sustainable Food and Innovation Lead, Emily Rout, as Head of Strategic Accounts & Industry Collaboration

Product footprinting and supply chain decarbonisation platform, Mondra, has appointed Emily Rout as Head of Strategic Accounts & Industry Collaboration. The newly created role will see Rout focus on uniting food industry partners and driving collaboration across all stakeholders within the BRC Mondra Collation. Prior to joining Mondra, Rout spent over six years at retail […]

Midday Unveils Everiday: A Whole New Look for Whole Foods

Midday Unveils Everiday: A Whole New Look for Whole Foods

Midday is proud to launch their rebrand for a Singapore based whole foods company, now known as Everiday, as they move into the US market and beyond with big ambitions to revolutionise the world’s pantry shelves, one premium product at a time. Formerly known by the name ‘Foods by Ri’, the transformation into Everiday marks […]

Feast like a Don: Domino’s ignites nationwide excitement with their Italian-inspired flavours, redefining comfort food for all

Feast like a Don: Domino’s ignites nationwide excitement with their Italian-inspired flavours, redefining comfort food for all

Domino’s, the UK’s most loved pizza delivery company, together with strategic creative agency VCCP London, today launches new TV spots inviting people to ‘Feast like a Don’ and indulge in an Italian-inspired comfort food experience. The integrated campaign showcases their latest culinary innovations, the Ultimate Lasagne Pizza and Ultimate Carbonara Pizza. In a bid to […]

redpill kick off its creative partnership with OpenTable, sharing #DineWithOpenTable social media campaign.

redpill kick off its creative partnership with OpenTable, sharing #DineWithOpenTable social media campaign.

redpill, the original integrated marketing agency announces OpenTable client win with #DineWithOpenTable. The creative TikTok and Instagram campaign marked the start of its relationship with the restaurant reservation platform. The campaign, which succeeded engagement targets by 75%, partnered OpenTable with influencers to tell personal stories about dining out. Using market insights, redpill helped build storylines […]

HARIBO and Quiet Storm mark a decade of ‘Kids’ Voices’ with brand new instalment, set in the Highlands

HARIBO and Quiet Storm mark a decade of ‘Kids’ Voices’ with brand new instalment, set in the Highlands

HARIBO, the UK’s number one sweet confectionery brand, is marking a decade of its iconic ‘Kids’ Voices’ advertising by launching a brand new instalment, created by Quiet Storm, the independent agency behind the strategy. ‘Fishing’ takes us to the Scottish Highlands, where we meet two grizzled fishermen on a boat in the middle of a […]

Are the three little lines in the corner of every website actually a Big Mac? – McDonald’s Finland claims they are.

Are the three little lines in the corner of every website actually a Big Mac? – McDonald’s Finland claims they are.

McDonald’s Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger – it has the exact shape of McDonald’s iconic triple-decker burger Big Mac. In a new mockumentary, viewers can follow along as […]

Pot Noodle removes “offensive” slurping sound in targeted apology campaign

Pot Noodle removes “offensive” slurping sound in targeted apology campaign

In an effort to widen the appeal and enjoyment of the much talked about “Slurp” campaign, the team at Pot Noodle and adam&eve/DDB have used insight and data to respond to those people that were disgusted by the slurping sound used in the latest TVC. Using a hyper-targeted campaign to adjust the SFX, those who may […]

QUENCH FOOD AND BEVERAGE TREND REPORT OFFERS GLIMPSE AT FORCES SHAPING THE INDUSTRY

QUENCH FOOD AND BEVERAGE TREND REPORT OFFERS GLIMPSE AT FORCES SHAPING THE INDUSTRY

“Fasting Forward,” “Gateway Snacks” and “Food Tours” among 2024 trends Influencer-driven brands, gateway snacks and AI-powered drinks are just three of the nine trends in quench’s 2024 Food & Beverage Trend Report (Vol. 15). The report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024 […]

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