According to the World Health Organisation reports, by the year 2025 there will be over 70 million children in the world suffering from obesity. McCann Barcelona and Beko – the global home appliances brand – launch ‘Eat Like a Pro’ campaign, addressing a growing global problem – childhood obesity – and giving parents a helping […]
Aging the perfect cheese takes patience. So Mainland via Colenso BBDO, has created a very, very time-consuming promotion; the Mainland 2,000-Piece Voucher. The voucher takes the form of a huge, intimidatingly difficult puzzle, that punters have to complete before they can redeem it for their well-earned prize. Mike Davison, creative director, Colenso BBDO said: […]
McDonald’s has launched a new brand campaign over Chinese New Year aimed at deepening its connection with consumers in Hong Kong. The new work features Cantopop legend Eason Chan singing Sir Elton John’s timeless classic, Your Song. Created by DDB Group Hong Kong, the #LittleBigMoments campaign celebrates the small but magical moments that make life […]
Celebrating its centenary, SPC, Australia’s oldest and proudest fruit producing business, has released a new masterbrand TVC via Leo Burnett Melbourne, celebrating the best of the company from the past 100 years. Whether it’s the traditional peaches on a pavlova or a baked bean jaffle, SPC has been a staple in Australian households for […]
M&C Saatchi London has unveiled an integrated campaign for Dorset Cereals targeting young urban families and encouraging them to slow down for breakfast. The 30 second ad is set in a kitchen, with a women talking to the camera about how breakfast has evolved into something we have on the go, or miss altogether. The […]
More brands are developing their own augmented reality experiences, as the expense and technical ability needed to produce them have decreased and the desire for mobile entertainment has grown. Oreo is the latest, building its own mobile gaming app called “The Great Oreo Cookie Quest,” which engages users with a virtual scavenger hunt. Oreo’s game […]
Australian food manufacturer Simplot, has launched a brand platform ‘Fresh from the Freezer’ for Birds Eye. Created by J. Walter Thompson Melbourne, the campaign, aims to leverage Birds Eye’s market leading position and drive brand reappraisal. This is the agency’s first major campaign for the brand since being appointed to the Simplot business in September […]
For the first time in 10 years, Lucky Charms is introducing a new and permanent marshmallow – the magical unicorn! The magically delicious brand tapped into the imagination and creativity of young minds to hand select the newest charm and the decision was unanimous. “Our goal is to not only create a cereal that families […]
Ogilvy Sydney recently helped KFC Australia put its own unique spin on Valentine’s Day in 2018, with a campaign encouraging fans to instead celebrate their wingmen by presenting them with a limited edition ‘wing ring’. Lucky fans applied to win a pair of ‘wing rings’ by commenting on a Facebook post and demonstrating why they […]
McDonald’s Corp is removing cheeseburgers from U.S. Happy Meal menus and shrinking the french fry serving in one “Mighty Meal” as part of a new global plan to cut calories and make its food for children more healthy. The changes announced Thursday come as the world’s biggest fast-food chain for the first time established global […]