BBDO Guerrero Creates Starving Artist Shocker for New Snickers Campaign

There are two kinds of hunger: The kind that fuels you to be great, and the kind that keeps you from being great.

What happens when both kinds strike the same guy?

A new video by creative agency BBDO Guerrero, follows a street artist who spends his days drawing people’s portraits. But when he becomes a literal starving artist, his unsuspecting subjects discover that their portraits have taken an unexpected turn.

It’s the latest twist on Snickers’ global campaign line of “You’re not you when you’re hungry,” which shows that you’re not you when HE’s hungry.

Source: Little Black Book

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