Marks & Spencer launched its 2016 Christmas campaign on November 11, with the release of its much anticipated Christmas advert Christmas with Love, Mrs Claus. The retail chain said that Christmas with Love is its most customer-centric campaign to date, with input from thousands of its 32 million customers across the UK to develop the […]
Adelphoi Music has teamed up with singer-songwriter, Ben Cocks, to create a compelling track to accompany a new social activism campaign from Ben & Jerry’s, that champions social inclusion at a time of increasing division. Like the animation it accompanies, One Sweet World sets out with a simple message – that an inclusive and welcoming […]
Karmarama is launching a new TV campaign for Kerrygold’s spreadable range, which is going live this coming weekend. The inspiration for the idea came from the fact that the home of Kerrygold is the wettest place in Ireland, and plays on the British and Irish obsession with the weather, while linking the provenance of the […]
Droga5 London is repositioning Rustlers with a new campaign that takes the idea that the past was a glorious time in which to be alive and turns it on its head. The ad, called “80 Years of Torment”, subverts the advertising cliché of taking a rose-tinted flashback view of an individual’s life a history as […]
MEC Wavemaker has co-created a partnership with AOL and Activia to support the global repositioning of the Danone brand. A series of videos starring influential women, including Jodie Kidd and Denise Lewis, have been launched to inspire women to take on the world. The films are part of Activia’s new mission to inspire and help […]
Leading frozen food brand, Birds Eye, has announced the launch of its inaugural Fish Finger Sandwich Awards to celebrate the UK’s love for one of its most popular sarnies. Coinciding with National Sandwich Day (3rd November), the launch of the Awards provides Brits with the opportunity to be crowned King or Queen of fish finger […]
People tend to switch into autopilot mode when they step into a supermarket. They stick to their shopping list (whether physical or mental), and many shoppers have typecast ALDI for specific products. The problem is, when you’re on autopilot at ALDI, you can easily overlook quality products will save you lots of money. This is […]
With November 1 being World Vegan Day, and all of November being World Vegan Month, the UK’s premier destination is letting visitors and residents into a secret… It may come as a surprise to many, but Bournemouth is giving even the likes of Brighton a run for its money when it comes to its vegan […]
For the launch of one of Sweden’s largest grocery chains – Hemköp – new e-commerce concept, M&C Saatchi Stockholm decided to keep things simple. As Hemköp is last of the major Swedish grocery stores to try their luck on the e-commerce scene, the campaign’s main focus was to communicate that with Hemköp, pricing and range […]
Mallow & Marsh, the fastest-growing marshmallow brand in the UK, has announced it will be available in over 800 Starbucks branches nationwide and will be promoted on the coffee chains own app. The new stockist cements Mallow & Marsh as the fastest-growing marshmallow brand in the UK shaking up the sweet treat category through putting good […]