Hovis has collaborated with strategic design agency Bloom to re-launch its range of premium breads. Briefed to refresh the brand and draw upon Hovis’ unrivalled 125 years of baking heritage, Bloom has created a new loaf-shaped logo lock up to give the brand added prominence on shelf. Bloom’s design director Bobby Wells said: “We wanted […]
World famous cookie company, Oreo, has officially unveiled the newest version of their beloved snack, called ‘Oreo Thins’. This new cookie feature a reduced calorie count and will be available in three permanent flavours, alongside an appetizing line-up of limited edition flavours. While the Oreo Thins are said to pack 140 calories for a serving […]
Mondelez has invested £10m in a new campaign for its Ritz cracker brand as the FMCG giant looks to gain a foothold in the crisp market. A TV ad, created by Mother, will look to raise awareness of the new Ritz Crisp & Thin product and is based around the theme ‘Putting on the Ritz’ […]
To celebrate the launch of its newest flavour, limited-edition Doritos Jacked 3D Bacon Cheddar Ranch snacks, the Doritos brand is rolling out exclusive, 3D video content as part of the Doritos brand’s first, mobile-only campaign. This summer the brand is taking the video experience on your smartphone to epic new levels, turning the unique, 3D […]
One of London’s prime steak restaurant, Manhattan Grill, will launch its new burger menu with a special American Independence Day offering, which will see the British Isles go head to head with America once more – in the form of two delicious burgers. Chef Damian Trejo, who earned his culinary stripes cooking for President Barack […]
“American Cheese”: (noun) a processed cheese comprised of as many as 18 ingredients like sorbic acid and sodium phosphate. That’s right, “American Cheese” isn’t cheese at all. When packaged and sold in the aisle, it’s called “processed cheese product” because according to the FDA, it can’t be sold as real cheese. Which is why this […]
Suzanne Greco, who began her tenure with the Subway restaurant chain as a Sandwich Artist in 1973 has been named President of the company. Even before she became a Sandwich Artist, Suzanne had been part of Team Subway since the first store opened as a family business nearly 50 years ago, and brings a lifetime […]
Perfetti Van Melle has introduced a range of £1 price-marked packs (PMPs) across its best-selling sharing bags to drive rate of sale and profits for retailers during the summer months. Available now in major wholesalers on special packs of Fruittella, Mentos and Klene, the price-marked grab bags offer retailers a fantastic, compelling offering in-store. PMPs […]
With summer well and truly in the air, food to go brand URBAN eat has unveiled a new range of seaside inspired sandwiches and salads that are guaranteed to have you reaching for your bucket and spade. From unique nostalgic beach hut shaped packaging to a fantastic on-pack summer promotion offering over a hundred prizes […]
Creature of London and Arla Foods have launched a radical new campaign for Arla Foods’ Anchor brand. In a bold departure from Anchor’s past marketing, the campaign is focused on driving mass consumer awareness of Anchor and its rich tasting dairy products, specifically Anchor Cheddar and its Anchor Butter range. This first campaign for Creature […]