The ad, created by J. Walter Thompson London, shows a family in a 1950s setting enjoying their KitKat by stirring, dunking, snapping and nibbling.
The campaign was created by Fernando Barbella, Pipo Virgos, Nathan Holley and Lawrence Parmenter. Jack Whiteley directed the spot through Rattling Stick. ZenithOptimedia handled the media planning and buying.
To coincide with the campaign KitKat has also launched two new variants: the KitKat 4 Finger Vanilla aimed at people who like to use the fingers to stir their tea, and the KitKat Chunky Extra Chocolate for those who prefer to nibble.
Lisa May, the marketing director for KitKat at Nestle UK & Ireland, said: “We have been delighted to find out more about how people eat their KitKat and we hope that our customers will continue to share with us the many unique and wonderful ways they enjoy our snacks as we launch ‘The Break Off’ campaign. We’re also looking forward to hearing feedback from customers on our two new products and encourage them to share their experience with us through our social media campaign.”