In collaboration with IFFCO’s Plant-Based Venture, WMH&I creates THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions. After appointment, branding agency WMH&I discovered that […]
The UK’s leading tempeh brand, Better Nature, has launched a £3m Series A fundraising round to fuel mainstream retail growth for its tempeh range in the UK & Europe, starting with a nationwide supermarket listing in Tesco in more than 400 stores. The brand, which was founded in 2019, specialises in tempeh: a 100% natural […]
Burger King and DAVID Madrid focus on children’s confusion for the third chapter of their “Confusing Times” campaign Why is this building so big if it’s only two years old? Is a cookie jar still a cookie jar if there are no cookies in it? Kids’ imagination has no boundaries and, according to Burger King’s […]
Not Available At Nando’s spotlights the famous flavour and flexibility of Nando’s extensive grocery product range Nando’s is kicking off summer with a campaign all about its iconic PERi-PERi. Not Available At Nando’s is a celebration of the much-loved Nando’s flavour, with its grocery product range at the heart. Inspired by Nando’s promise to create […]
Flavour that boosts you The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of their brand NEW Soreen Lift Bars, which include three delicious flavours – Blueberry, Raspberry & Vanilla and Chocolate Orange. Made for those moments when most in need of a boost, the delicious soft bakes make for a convenient […]
The #1 Ketchup brand highlights and creates an innovative acceleration program for McDonald´s copycat diners in a campaign conceived by Brazilian ad agency Africa Heinz is always surprising its consumers with new products and experiences. In Brazil, it launched a pickles-flavored ketchup that soon attracted great public attention for its taste resemblance to… well… McDonald’s. […]
Wunderman Thompson UK has partnered with KitKat to demonstrate how iconic their tagline is, using only five letters to prove the enduring power of a consistent brand message. KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. In fact, it’s a […]
B&B studio has partnered with premium ingredient company Belazu on a strategic repositioning and rebrand, designed to elevate the brand’s presence on- and off-shelf, optimise its portfolio and design system, and bring distinctiveness to a crowded retail category. In keeping with its strong heritage as a premium ingredient supplier to chefs, Belazu had developed a […]
Leading FMCG design agency CHILLI have created the new brand and packaging for Seven Continents for Valeo Snackfoods. Inspired by shopper’s searching for more adventurous global flavours, the brand focuses on delivering ‘A world full of flavour’ through a range of exciting products. Taking consumers on an adventure to different parts of the world, the […]
McCann London, the award-winning creative agency, is thrilled to announce the launch of Shreddie For Anything, starring Nick Knowles in series of digitally led, comical films for the UK’s adored cereal brand, Shreddies (a favourite from Nestlé Cereals, made by leading global breakfast cereal company Cereal Partners Worldwide (CPW)). In an increasingly cluttered and competitive […]