Brand design and innovation agency, Echo announces its latest work with children’s confectionary brand, Smarties®, as it undergoes a communication refresh and integrates sustainability throughout its brand positioning. These new communications will effectively underpin all of Smarties® future ‘Learn Through Play’ initiatives, with the messaging woven throughout the ‘Cool Creatures’ toy launch. The new work […]
BY: Darby Hughes, director of Account Planning at quench Marketers take note: There’s a big difference between fads and trends. Fads are an intense, widely shared enthusiasm for something—think cronuts, pumpkin spice everything and the latest diet craze—that are usually short-lived and without basis in a broader cultural context. They’re unsustainable and fleeting. You might […]
First locally produced white cheese packaged in aseptic carton packs Baladna, the leading dairy and beverage producer in Qatar, announces that it has, in partnership with packaging solutions provider SIG, added white cheese to its growing product portfolio. The new offering is the first locally produced white cheese in Qatar packaged in aseptic carton packs. […]
PomÌ Finely chopped tomatoes in carton packs with SIG’s even more sustainable packaging material Casalasco Società Agricola S.p.A., one of the most important European producers and co-packers of tomato products, is the first in Europe to launch food products in aseptic carton packs from SIG, made from the even more sustainable packaging material SIGNATURE FULL […]
Doritos has launched a new collaboration with Burger King UK® in the most spectacular way; by flame-grilling its own billboard. The 48-sheet hoarding was erected outside one of Burger King®’s newest sites, which sports the tagline ‘Flame Grilling Since 1954’. The stunt took place on the day the two brands launched Flame Grilled Whopper® flavour […]
Flavour that pops: Gousto is giving the classic cinema snack bucketfuls of flavour, inspired by the nation’s most-loved dishes Food takes centre stage this awards season, with Gousto’s new show-stopping menu of popcorn flavours. Taking inspiration from its best-selling recipes, Gousto is bringing its big mealtime flavours from the dining table to the comfort of […]
Boundless, the champions of ‘gut happy snacking’, today confirms a host of new national listings for its successful snacking portfolio across Ocado, ASDA and WHSmith Travel, due to go live from March. The launches include two brand new chip flavours; Smoky Bacon and Sour Cream & Onion and convenient new formats for its Nuts & […]
Reuben Mattus made the ice cream, but Rose Mattus made Haagen-Dazs. This International Women’s Day in support of the theme, Embrace Equity, Häagen-Dazs is proud to be celebrating its pioneering female founder, with a global initiative to shine a light on her unsung contribution to the brand and her #DontHoldBack ethos. On 8th March, Häagen-Dazs […]
SIG WAY BEYOND GOOD FOUNDATION LAUNCHES RECYCLE FOR GOOD PROGRAM IN INDONESIA, THE FIRST IN SOUTHEAST ASIA The pollution of water and soil by waste is one of the biggest problems for our environment. Indonesia is the second-biggest contributor of plastic waste in the world, producing over 5 million tons of plastic waste per year, […]
One of Finland’s leading food brands HK ® connects Mettwurst lovers to virtual reality by creating a sausage to be savoured in metaverse. Five NFTs, called Metavursti (‘metawurst’) will be auctioned on the OpenSea marketplace starting March 1. Nordic food expertise and innovation is at the top of the world. For the Finns, sausage plays […]
