A US man has devoured 69 hot dogs, beating his own world record at an annual 4 July competition at Coney Island in New York. Joey “Jaws” Chestnut ate the sausages with buns in 10 minutes, breaking his old record of 68 and winning the world title for the seventh year in a row. In […]
JWT Singapore helped Pizza Hut morph into pasta restaurant, renaming its City Square Mall outlet as “Pasta Hut” for a five-day period. The stunt was designed to demonstrate Pizza Hut’s commitment to bring quality, affordable pasta dishes to a wide range of customers and get Singaporeans excited about their new line of pasta dishes, which were […]
For years it has been synonymous with the quintessential English favourite, strawberries and cream. But this year chefs have noticed an astonishing surge in demand for something rather less traditional on the Wimbledon menus – pizza. Tennis fans have been snapping up the Italian staple since the Championships opened and caterers predict the comfort food […]
Owner of Spanish bakery Triticum, Xevi Remón, pays a lot of attention to his bread. So much so that he designed special packaging for the different types of bread he bakes. The custom packaging is designed to fit each type of bread perfectly, reducing bulk and material wastage. Remón’s clever design also includes holes for […]
Jamie Oliver is launching new restaurant Trattoria, with branding by The Plant. The first Trattoria branch will open next week in Richmond, west London, with interiors designed by Blacksheep. Work began on the Trattoria project around November last year. Trattoria will be loosely based on the Jamie’s Italian brand, though with a more ‘local Italian’ […]
Six months on from the horse meat scandal, British consumers remain highly sceptical about the efficiency of the British food industry. Indeed, new research from Mintel reveals a startling lack of confidence among British consumers in the UK food industry’s ability to provide food that is safe to eat. Exclusive research looking at attitudes towards […]
This month, Moyo peanut butter launches its Indiegogo campaign with the initial goal of saving 2,000 children with micronutrient-enhanced therapeutic peanut butter. Donors to the Indiegogo campaign will help feed severely malnourished children in Central America, Africa, Nepal and the United States. Campaign donors will also receive an invitation to join Moyo’s official peanut butter product […]
Mars has unveiled a new print and TV campaign to promote Snickers Bites, a new bite-size range it launched onto the market in May this year. Kicking off in July, the advertising and social media campaign was created by BBDO New York and uses the familiar “You’re not you when you’re hungry” theme. Continuing the […]
Ruffles, one of the flagship brands from PepsiCo’s Frito-Lay division, is adding a twist to one of America’s most popular side dishes. Ruffles Crispy Fries Potato Strips, available nationwide this month and just in time for National French Fry Day on July 13, are the first-ever French fry-shaped snacks sliced from real potatoes. The new […]
Wikifoods, the company that developed edible food packaging, has opened a bar in Paris. Called ‘Wikibar’, it will sell products enclosed in edible skins such as yoghurt, ice cream, cheese—and possibly cocktails. Created by Harvard professor David Edwards, the edible skins can be made into various forms and sizes, and can contain liquids, emulsions, foams, […]