In the fiercely competitive Austrian dark chocolate market, Suchard, a local gem under Mondelez’s banner, has looked to stand its ground against global giants like Lindt and local rivals. Yet, despite its history as one of the pioneers in the chocolate world & while its dark chocolate consistently triumphed in blind taste tests, its packaging […]
McDonald’s UK has launched its ‘Festive Wins’ campaign with agency partner tms, which invites customers to tap to play and win magical giveaways through the McDonald’s app every day this November. ‘Festive Wins’ goes live on 1st November and will run throughout the month across the UK. The McDonald’s app will be transformed into an uplifting, […]
The No.1 jumbo rice cake brand is building on the success of its £25M1 snacking portfolio with the launch of its first plant-based and gluten-free cracker Kallø, the natural snacking and stock brand owned by Ecotone UK, is making its debut into the crispbread market – unveiling a brand NEW cracker made from plants in […]
SIG joins MISTA – a center for global food tech innovation SIG has joined MISTA, the San Francisco-based food innovation platform that unites the most innovative food, ingredient, and food tech companies around the world. At the beginning of November, SIG joins the MISTA in Action event in San Francisco. At this annual event, MISTA […]
With NEW banana recipe formula The nation’s favourite malt loaf brand – Soreen – have reformulated their banana loaf recipe to delight consumers taste buds with their exceptionally tasty and nutritional goodness. The new Banana Loaf reformulation packs a punch in flavour with an authentic banana bread taste, alongside heightened nutritional’s, at a far more […]
AOR Fortnight Collective launches new, raw & real brand campaign for Bragg Live Foods rolling out nationally Boulder-based brand marketing accelerator Fortnight Collective is out with a refreshingly assertive nationwide campaign for Bragg Apple Cider Vinegar products. The work highlights Bragg’s new brand ethos: “It’s not weird if it works.” This bold phrase challenges the all-too-common perception that apple […]
Brand acceleration agency bluemarlin has unveiled a stand-out out-of-home marketing campaign aimed at repositioning Dutch cheese Leerdammer as a top-of-mind choice in the UK market. Leerdammer, which is owned by Lactalis Group, approached bluemarlin with the challenge of making its mild and nutty-flavoured cheese more appealing to a broader audience. While Leerdammer is known for its […]
The ice lolly is aimed at kids and the young at heart, who are looking for a healthier treat that is still super-tasty. This new brand creation would then be followed by an out of home and digital advertising campaign to launch the brand in Northern Ireland, also designed by Simon Pendry Creative. The naming […]
Today marks the launch of One Good Thing (OGT), an innovative sustainability start-up that has produced the world’s first range of completely wrapperless snack and protein bars in a bid to reduce plastic waste for on-the-go snackers. The ground-breaking new bars are available to buy in build-your-own boxes of six or twelve from One Good Thing’s […]
BETC London is supporting the launch of new Terry’s Chocolate Mint with an integrated campaign across TV, OOH, and Radio from 16th October. Yes, you read that right. Terry’s Chocolate Orange, the iconic British brand, is launching its first major flavour innovation in years. You may have tasted the White Chocolate Orange, enjoyed the mixed […]