Froneri has today launched a new integrated campaign for Cadbury Ice Cream – claiming the delicious frozen treats are ‘Guaranteed not to last’. The campaign was created by Cadbury’s global agency of record VCCP London. Taking a bold strategy, the campaign steers clear of category conventions which usually showcase mouth-watering product shots in overly stylised […]
The market-leading brand ramps up Team GB partnership with limited edition Protein Crunch Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, is bringing a first to market with the launch of Whole Earth Protein Crunch Peanut Butter. Whole Earth, the UK’s number one peanut butter brand owned by Ecotone UK, […]
Two exciting SIG innovations to be presented during ANUGA FoodTec In line with its guiding theme ‘Forward. for better’ during this year’s ANUGA FoodTec, SIG is presenting two of its front-running innovations: SIG Terra, the portfolio of SIG’s most sustainable packaging solutions; plus SIG Prime 55 In-Line Aseptic – the new pre-made aseptic spouted pouch […]
Strategic food and drink brand design consultancy The Collaborators has worked with 2020 MasterChef finalist Sandy Tang and her business partner David Solomon to reposition and rebrand their range of chilled world dumplings – Journey To The West. The brand update aims to elevate world dumplings from starter and side-dish status, to become a whole […]
Empire Bespoke Foods, a leading speciality food importer, distributor and food brand owner, has rebranded its trio of Bespoke Foods cooking fats and quail eggs. The range includes Goose Fat, Duck Fat and Quail Eggs, which are sold in supermarkets and fine food stores in the run up to Christmas. The brand redesign brings to […]
Product footprinting and supply chain decarbonisation platform, Mondra, has appointed Emily Rout as Head of Strategic Accounts & Industry Collaboration. The newly created role will see Rout focus on uniting food industry partners and driving collaboration across all stakeholders within the BRC Mondra Collation. Prior to joining Mondra, Rout spent over six years at retail […]
Midday is proud to launch their rebrand for a Singapore based whole foods company, now known as Everiday, as they move into the US market and beyond with big ambitions to revolutionise the world’s pantry shelves, one premium product at a time. Formerly known by the name ‘Foods by Ri’, the transformation into Everiday marks […]
Domino’s, the UK’s most loved pizza delivery company, together with strategic creative agency VCCP London, today launches new TV spots inviting people to ‘Feast like a Don’ and indulge in an Italian-inspired comfort food experience. The integrated campaign showcases their latest culinary innovations, the Ultimate Lasagne Pizza and Ultimate Carbonara Pizza. In a bid to […]
redpill, the original integrated marketing agency announces OpenTable client win with #DineWithOpenTable. The creative TikTok and Instagram campaign marked the start of its relationship with the restaurant reservation platform. The campaign, which succeeded engagement targets by 75%, partnered OpenTable with influencers to tell personal stories about dining out. Using market insights, redpill helped build storylines […]
HARIBO, the UK’s number one sweet confectionery brand, is marking a decade of its iconic ‘Kids’ Voices’ advertising by launching a brand new instalment, created by Quiet Storm, the independent agency behind the strategy. ‘Fishing’ takes us to the Scottish Highlands, where we meet two grizzled fishermen on a boat in the middle of a […]