Independent creative collective Who Wot Why today unveils a new brand platform and integrated campaign for Ella’s Kitchen, the UK’s #1 baby food brand. “Tastebuddies for life” embodies Ella’s founding mission, to help little ones fall in love with good food, and champions fruit and veg in that journey of food discovery. The platform repositions the brand […]
St Luke’s has created a maverick gang of three rapping woodland creatures to lift the nation’s mood in KP Nuts’ first TV campaign for more than three years. The nutty trio are here to remind us of the feel-good factor that a handful of delicious KP Nuts can bring, unleashing a sense of joy every time a […]
Rollagranola is entering the children’s breakfast market with Little Rollas, a range of wholesome and naturally sweetened granolas designed for young palates. The lineup (RSP: £4.99/350g) will debut in three flavours: Each serving provides 4g of protein from chickpea protein and is fortified with vitamin D to support healthy bones. The products are gluten and dairy-free, contain over 25% nuts and seeds, […]
WAITROSE + COOP CONFIRMED TO TAKE TRIO OF DRESSINGS This October, All Dressed Up announces a series of significant new distribution wins for its range of high quality, all natural dressings. The British brand, which is on a mission to shake up the world of salads and sauces, has secured two new national listings for its fun […]
The new campaign from Singapore’s largest retailer FairPrice Group (FPG) builds on the brand’s established proposition, ‘Every Day, Made A Little Better’, by bringing to life the ways that even routine tasks can become meaningful family time, with support from FairPrice Group. This 360 campaign which includes a series of OOH Key Visuals, Social and three […]
Tim Tam, the beloved Australian chocolatey biscuit, has launched its first major campaign in the UK with local independent creative agency Insiders, to let biscuit-loving Brits know they can now get their hands on Tim Tam nationwide. Since launching in UK supermarkets in March 2024, Tim Tam has become the fastest-growing biscuit brand in the UK*. […]
Landor announce its collaboration with Häagen-Dazs on the product design and packaging for their brand-new ice cream sticks—an innovation that celebrates the perfect blend of taste and design excellence. This new range marks a pivotal moment in the Häagen-Dazs universe, reimagining the brand’s iconic identity through bold and distinctive design. Inspired by the thick chocolate coating that envelops […]
To mark the expansion of its No.1 range, Waitrose is once again striking the cultural chord by bringing together one of Britain’s most beloved pop icons and one of today’s biggest DJs. Created by Wonderhood Makers, Chesney Hawkes’ legendary anthem ‘The One and Only’ (spending five weeks at Number 1 in 1991) has been reimagined […]
Montage of films created by INGO The Agency captures the moment babies and toddlers try to take a bite of their parents’ Burger King meal, amplifying brand’s commitment to real taste. Burger King has launched It’s Only Natural, a montage of videos taken on smartphones that show babies and toddlers reacting to their parents enjoying the […]
Mrs Crimble’s, the gluten-free cakes and bakes brand owned by Ecotone UK, has announced its partnership with breast cancer awareness charity CoppaFeel!. For Breast Cancer Awareness Month in October, the brand is launching eye-catching limited-edition pink packs of its best-selling DoubleChoc Macaroons. Along with their pink takeover, packs will also be adorned with the CoppaFeel! […]