There’s a new standard and craving reshaping grocery aisles. Female-founded and health-conscious, refrigerated baked goods brand debuts major push on the masterbrand-level. The U.S. bakery products market is projected to grow from ~$81.07 billion in 2025 to ~$112 billion by 2035. Sweet Loren’s, America’s #1 natural refrigerated dough brand, has partnered with creative agency, Cutwater, […]
Sainsbury’s unveils new packaging designs for their core range of Christmas products in collaboration with creative agency, BrandMe. For this year’s core Christmas range, BrandMe worked to refresh last year’s designs with a new concept inspired by the wonder of a theatrical Christmas stage. The festive collection celebrates the classic treats that customers return to […]
Flapjacks are a beloved comfort food in British culture — a true national treasure. Flapjackery’s ambition is to become the UK’s most recognisable flapjack brand. With an extensive, award-winning range of flavours, including vegan options, they offer something for everyone. Following a period of rapid growth, the business evolved from a single market stall into […]
We worked with PROPER SNACKS to revamp Eat Real’s brand positioning, brand identity and packaging. As a nation of food lovers, many of us appreciate the value of good food. Yet, when it comes to snacks, we tend to accept tasty fodder or we sacrifice deliciousness for healthier options. With Eat Real, consumers no longer […]
This Christmas, Aldi is making tails wag across the nation as it announces its brand-new Dog Mince Pies (£4.99, 4 pack). In a scene that could only be described as paws-itively adorable, a queue of four-legged friends was spotted queuing outside the supermarket’s Hinckley store. Clarion have teamed up with Aldi to make tails wag across the nation with the launch of its first ever Dog Mince Pies this Christmas, and […]
Chase Design Group blends craftsmanship and confidence, transforming a regional favorite into a beacon for authentic Wisconsin cheddar In the heart of Wisconsin’s Fox River Valley, at the crossroads of the North Woods where farm and forest intersect, is a village called Black Creek, where premium cheddar cheese gets its distinctive flavor profile. That’s where […]
SoreThumbStudio® recently helped Surya Foods take their flagship brand — Laila®, the UK’s no. 1 selling dry rice brand — and innovate it for the ready-to-eat category. This is one of the biggest NPD innovation projects Surya Foods has undertaken in recent years, supporting their mission to capture a greater share of the UK rice […]
This Black Friday, FATSO, the dark chocolate disruptors, are taking a stand against the flash sales and fakery of Black Friday. Created in partnership with Lowkey Creative Studio, the brand’s first OOH campaign will be going live on Saturday. The campaign puts a spotlight on their new Limited Edition bar – Deep Brew – with FATSO going all […]
Coley Porter Bell has unveiled its latest seasonal work for Tesco Finest, introducing a refreshed, rich and sensorial Christmas design for 2025, centered around the creative idea of “A Midwinter’s Feast”. Marking the third consecutive year the agency has partnered with Tesco’s premium tier on its festive packaging, this year’s work offers a more optimistic, […]
The campaign features celebrities like Tara Sutaria, Mithila Palkar, and Ridhi Dogra, directed by Afshan Shaikh of Not Bad Films. Gopal Snacks Limited has grown into one of India’s leading ethnic and western snacks manufacturers. With over 85 product variants, the company is best known for its signature Gathiya, a Gujarati savoury made from chickpea flour that’s both […]