The OOH posters aim to draw on nostalgia and generosity, demonstrating how Cadbury has grown to become part of the fabric of the nation, present in the lives of British people through the years. Each poster was created by illustrators and designers who took inspiration from previous Cadbury advertising over the decades, with VCCP leading on […]
Bells of Lazonby’s We Love Cake has undergone a branding and packaging overhaul in a bid to excite loyal shoppers and attract a younger demographic in 2024. The rebrand is backed by a new campaign ‘Baked in Joy’ that will celebrate those who have found We Love Cake after diagnosis of Coeliac disease or a […]
Brown’s Food Group – Scotland’s biggest pork producer – links tradition and innovation to launch new sausage range showcasing Scottish pork Promoting Specially Selected Pork is at the heart of The Kilted Pork Company brand of sausages which has just been rolled out by Brown’s Food Group, produced at their Irvine site. The £250m turnover […]
Cadbury and its global agency of record VCCP London has today launched its latest film for Creme Egg as part of a fully integrated campaign which brings back the classic ‘How do you eat yours?’ tagline for the first time in 20 years. The campaign builds on the original message that everyone has their own way of eating […]
The brand is ramping up affordable luxury innovation, growing its £11M Desserts Chocolates Brand value with enticing NPD Luxury chocolatier, Lily O’Brien’s, has unveiled a NEW and exclusive Desserts Collection, furthering its position as a leader in boxed chocolate gifting. Available in Asda stores from this February, the product is initially launching on promotion at […]
Award-winning peanut butter brand ManiLife is off to a flying start in 2024 after securing a brand new listing with supermarket giant, Tesco. It’s a momentous moment for the British born peanut pioneers, as Tesco expands its range of small-batch produce in a bid to offer more premium options for shoppers. Tesco will list six […]
HAK is the first vegetable producer to use SIG Terra Forest-based polymers As demand for more innovation and sustainable packaging continues to grow from manufacturers, retailers and consumers, SIG carton packaging continues to meet these needs. The traditional long life vegetable aisle, made up of mainly cans and glass, is now being disrupted by SIG […]
McDonald’s hottest food collaboration, McSpicy x Frank’s RedHot, is set to land next month with the hottest drop of 2024, thanks to new work from Leo Burnett. McDonald’s and Frank’s RedHot have joined forces to create the ultimate chicken burger. To mark the collaboration, Leo Burnett, in partnership with Red Consultancy, have created ‘the hottest […]
The plant-based food brand questions the representation of happy animals in the logos of the food we buy every day. Today, NotCo, in collaboration with creative agency GUT Mexico City, debuted a new campaign titled “Not So Happy Animals,” which focuses on raising awareness and promoting the adoption of a plant-based diet with a creative […]
How best for a British based but Australian conceived brand of plantbased ice cream chunks to celebrate both the arrival of Australia Day (26th Jan) and the successful conclusion of yet another remarkable Veganuary. Australia Day is all about revelling in all that’s great about Australia and being Australian and as Over the Moo is […]