“Fasting Forward,” “Gateway Snacks” and “Food Tours” among 2024 trends Influencer-driven brands, gateway snacks and AI-powered drinks are just three of the nine trends in quench’s 2024 Food & Beverage Trend Report (Vol. 15). The report offers a glimpse at the cultural and marketplace forces that will shape food, beverage and CPG marketing in 2024 […]
With a lot of good humor, a new campaign created by DAVID São Paulo explains the most famous naming right ever launched in Brazil. Recently, BIS, a chocolate brand of Mondelez, announced one of the most significant naming rights contracts for a stadium in Brazil. The famous Morumbi Stadium, which hosts football matches and large […]
Today, Mondra, a product footprinting and supply chain decarbonisation AI driven SaaS platform announces that it has raised £3.6m in Pre-Series A funding. Investors include 7 Generation Ventures, AlbionVC, GC Foodtech Ventures, Foodsparks by Peakbridge, Ponderosa Ventures, and Vala Capital. The investment will be used to expedite Mondra’s roll out to UK grocers, of whom 85% […]
Creative agency Squad has worked with JW Lees to develop Founder’s Hall, which is now officially open. Sitting on Albert Square, Founder’s Hall is in an iconic spot in the shadow of Manchester’s Neo-Gothic Town Hall. The unique space is a testament to JW Lees’ past, present and future. It’s a story of tradition, innovation […]
Florida Grapefruit season is upon us, adding a touch of sunshine to the wet and windy British winter, with its deliciously sweet pink flesh and unparalleled flavour. To celebrate the season, Florida Grapefruit brightened the day of commuters as it unveiled a 2.5m grapefruit tree in King’s Cross on Thursday 22nd February. The tree will […]
Independent NY agency tells the heartwarming story of a hardworking family and its funny stuffed animals in the iconic brand’s new campaign. Nutella® is launching a new brand campaign that combines a heartwarming mix of sweetness and laughter to encourage families to spread the love at the breakfast table. The campaign, which is the brand’s first […]
With great taste comes great opportunity. French alternative seafood start-up OLALA! knows taste is key to success. The team made it its primary message in a new brand design that can take this next generation of plant-based seafood around the globe. No matter how noble your cause is, consumers will only buy your product repeatedly […]
The OOH posters aim to draw on nostalgia and generosity, demonstrating how Cadbury has grown to become part of the fabric of the nation, present in the lives of British people through the years. Each poster was created by illustrators and designers who took inspiration from previous Cadbury advertising over the decades, with VCCP leading on […]
Bells of Lazonby’s We Love Cake has undergone a branding and packaging overhaul in a bid to excite loyal shoppers and attract a younger demographic in 2024. The rebrand is backed by a new campaign ‘Baked in Joy’ that will celebrate those who have found We Love Cake after diagnosis of Coeliac disease or a […]
Brown’s Food Group – Scotland’s biggest pork producer – links tradition and innovation to launch new sausage range showcasing Scottish pork Promoting Specially Selected Pork is at the heart of The Kilted Pork Company brand of sausages which has just been rolled out by Brown’s Food Group, produced at their Irvine site. The £250m turnover […]