GU – Simply Irresistible Derek&Eric has completed the first ever global rebrand of Gü, rolling out worldwide this month. Business Challenge Founded in 2004, Gü’s innovative identity cut through the competition, helping to bring their vision of indulgent, restaurant style desserts into the home. Today, Gü has an enviable level of recognition, with iconic products such as […]
Plant-based food company THIS™ has thrown January’s guilt-tripping health campaigns and content out the window with their new ‘F*RK RESOLUTIONS’ campaign, created by Echt Productions. The bold campaign challenges Londoners to ‘CHEAT ON MEAT’ for their own products, not out of necessity, but because they’re just that good. Launched during Veganuary, the hero creative features Vivienne – a […]
2026 sees Salty Dog once again jostle its way to the front of the indie crisp movement with a range of revamped flavours, an enhanced new look and a stunning new addition, FIERY JALAPENO & PAPRIKA In the world of discerning snacking, the early ‘noughties’ was a watershed moment, when a small clutch of agitating, […]
The 28th edition of The FAB Awards are now “calling for entries”. In previous years, FAB received 3,600 entries from over 50 countries globally. The Awards are the only International Awards programme in the world which focus solely on work done for Food and Beverage brands, and includes categories for Integrated Campaigns, Advertising, Packaging Design, PR, Trade Marketing, Craft, […]
Ready10 is celebrating a double pitch win, having been appointed by HelloFresh Group as the retained consumer PR agency for both HelloFresh and Green Chef. It will see the consumer agency handling creative communication programmes for both meal kit brands in the UK following a competitive pitch process. Ready10 will exclusively deliver culture-first, fame-driving campaigns in […]
Leeds-based bakery brand HeyLO! is kicking off 2026 with the launch of a UK first – Lupin flour-based, low-carb, high Protein Crackerbreads. Timed to land at the height of the January reset, the launch taps into growing demand for smarter everyday swaps as shoppers look to cut carbs and boost protein, without sacrificing taste, texture […]
MasterChef finalist Sandy Tang proves restaurant quality, chilled dumplings are in demand, with nationwide Sainsbury’s rollout following major UK manufacturing investment Love Sum, the fast-growing chilled dumpling brand, co-founded by 2020 MasterChef finalist Sandy Tang, has secured a nationwide Sainsbury’s listing, marking a major step in making fresh, authentic dumplings as accessible as chilled pasta. […]
Premium Pie Maker Higgidy to Open London Pie Shop for One Day Only Following the sell-out success of their first pop up pie shop in 2025, Higgidy are bringing their premium, tasty pies to London pie lovers again on 15th January. To help beat the winter blues, the one-day pie pop up at 14 Percy Street, […]
Leo UK & McDonald’s have launched the McDonald’s ‘Secret Menu’ officially making mythical fan-created menu items a reality for the first time ever. The menu features items like the Surf N’ Turf, the Chicken Cheeseburger, and the Espresso Milkshake. The campaign is inspired by the universal fan truth that for decades customers have speculated about […]
In partnership with creative agency LePub Milan, the brand transforms classic festive carols into humorous gifting dilemmas, every live tour performance is “shoppable” in real time. Toblerone, the iconic chocolate brand, together with agency LePub Milan, is putting a Never Square twist on traditional festive celebrations. This year, in support of Toblerone Diamond Truffles, the […]