A new look ATL campaign for the iconic meat SPAM® Brand launches today, with the aim of driving new consumers to the category. The refreshed approach brings a new layer of emotional engagement and a contemporary tone of voice to the brand in the UK, with an aim to recruiting a younger audience of SPAM® […]
Recetas Nestlé, with the help of Publicis Conseil/Mexico and Digitas Mexico, has created a platform to empower people who suffer from arthritis in their daily meal preparations while enhancing their quality of life. In Mexico, many have a strong passion for cooking; it is seen as an enjoyable experience of personal expression. Yet, arthritis diagnosis is 60% higher in Mexico than in the rest […]
Bluebird, an imprint of Pan Macmillan has joined forces with word-of-mouth marketing agency Come Round to celebrate the release of ‘Pinch of Nom: Budget,’ the first-ever budget cookbook from Pinch of Nom, the United Kingdom’s largest online food community. The Pinch of Nom cookbooks are #1 bestsellers, having sold over 4 million copies since the […]
Food packaging design specialist, CHILLI, has completed a full range packaging redesign for New England Seafood’s ‘Fish Said Fred’ brand. New England Seafood asked CHILLI for help in creating a cohesive packaging design that would encompass its core range of fish fillets and whole fish, as well as being able to stretch into its new […]
Following a few weeks of intense judging, The FAB Awards have released their list of Finalists for the 25th edition of their awards programme, which is focused entirely on work done for Food And Beverage Brands. The Awards, which each year attract entries from all over the world, recognises the critical contribution that outstanding creative work makes towards building brands. […]
In collaboration with IFFCO’s Plant-Based Venture, WMH&I creates THRYVE™; a new plant-based food brand born in the Middle East. The brand sets out to spearhead a movement of change towards healthier and more sustainable eating in the Arabian Peninsula, at the same time celebrating local cuisines and traditions. After appointment, branding agency WMH&I discovered that […]
The UK’s leading tempeh brand, Better Nature, has launched a £3m Series A fundraising round to fuel mainstream retail growth for its tempeh range in the UK & Europe, starting with a nationwide supermarket listing in Tesco in more than 400 stores. The brand, which was founded in 2019, specialises in tempeh: a 100% natural […]
Burger King and DAVID Madrid focus on children’s confusion for the third chapter of their “Confusing Times” campaign Why is this building so big if it’s only two years old? Is a cookie jar still a cookie jar if there are no cookies in it? Kids’ imagination has no boundaries and, according to Burger King’s […]
Not Available At Nando’s spotlights the famous flavour and flexibility of Nando’s extensive grocery product range Nando’s is kicking off summer with a campaign all about its iconic PERi-PERi. Not Available At Nando’s is a celebration of the much-loved Nando’s flavour, with its grocery product range at the heart. Inspired by Nando’s promise to create […]
Flavour that boosts you The nation’s most loved Malt Loaf brand, Soreen, today announced the launch of their brand NEW Soreen Lift Bars, which include three delicious flavours – Blueberry, Raspberry & Vanilla and Chocolate Orange. Made for those moments when most in need of a boost, the delicious soft bakes make for a convenient […]