Bluebird, an imprint of Pan Macmillan has joined forces with word-of-mouth marketing agency Come Round to celebrate the release of ‘Pinch of Nom: Budget,’ the first-ever budget cookbook from Pinch of Nom, the United Kingdom’s largest online food community. The Pinch of Nom cookbooks are #1 bestsellers, having sold over 4 million copies since the first one published just 4 years ago.
Scheduled to coincide with the book’s launch on June 22, the campaign will be executed through an extensive nationwide house party marketing initiative. One hundred carefully chosen households from across the UK will be sent an exclusive Pinch of Nom party pack, including a pre-release copy of ‘Pinch of Nom: Budget’. The recipients will be tasked with preparing and showcasing recipes from the cookbook on social media as well as leaving honest feedback and book reviews afterwards. Twenty further households from within the Pinch of Nom community will also join the campaign.
Jodie Lancet-Grant, Associate Publisher at Bluebird expressed her enthusiasm for the campaign, stating, “We are incredibly excited to unite the authentic power of community, culinary inspiration, and social media to celebrate the launch of ‘Pinch of Nom: Budget’. Whilst Pinch of Nom books have sold in record-breaking numbers, we want to use this first paperback offering to bring even more fans into the Nom community, and this innovative house party campaign promises to do just that.”
Source: Come Round
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