More than 15 million passengers are expected to fly this Labor Day weekend. It’s one of the toughest travel weekends of the year, especially if you’re traveling with kids. Long plane rides with young children can often be accompanied by temper tantrums and meltdowns. That’s why this Labor Day, Kraft is introducing the Kraft In-Flight […]
Whole Earth, a leading peanut butter brand in the UK, has launched a new integrated advertising campaign to promote the different ways in which people can enjoy eating peanut butter. The campaign has been created by independent creative agency isobel, and comprises outdoor, digital and social. Whole Earth appointed isobel as their lead creative and social agency […]
Deira City Centre recently launched an exciting campaign which allows shoppers to physically experience the ‘taste of victory.’ Due to the high temperatures and harsh outdoor environment, summer is generally the busiest period for malls in the region. City Centre Deira’s campaign, which is being executed during Dubai Summer Surprises, aims to go beyond the […]
Walkers is reminding parents just how irresistible Wotsits, Monster Munch and Quavers are – marking the first time all three have aired on TV in 10 years. Rather than focusing on children, the campaign targets adults, with the aim of sparking the latent love that they have for crisps. Created by AMV BBDO, the spot […]
To show that there’s a glass and a half of goodness in everyone, Ogilvy Singapore invited people to sacrifice the extra milk of their favourite chocolate bar and donate it to malnourished kids. To do so, they created the Generosity Bar, a Cadbury Dairy Milk chocolate from which they removed the milk. Each time you […]
The meat-free foods industry is now being valued at over £572m. It’s clear to see that the UK’s appetite for animal-free foods is only growing. Plant-based alternatives are booming, but how ready are we for the lab-grown alternatives? Incidentally, it’s not just vegans driving these sales. Many people are switching to plant-based alternatives for health […]
Every town in The Netherlands has one. A Chinese takeaway restaurant. Often family-owned business that is perceived as dusty restaurant, with an endless menu of hundreds of dishes. Perhaps that is the reason why their chances of survival decrease by almost 75% year-on-year. The new generation in the family has fresh ambitions, while the popularity […]
OREO, one of the world’s favourite cookie, has teamed up with man-of-the-moment Lewis Capaldi for a quirky new content push which sees him twisting, licking and dunking a pack of OREO cookies, and auctioning it on eBay, to raise money for charity. The initiative was developed in partnership with creative agency ELVIS. As part of […]
MullenLowe London has launched a new campaign entitled ‘A Little Bit Fancy’ for Choco Leibniz, a range of biscuits from international sweet biscuit manufacturer, Bahlsen. The humorous spot highlights the perceived poshness of Bahlsen biscuits and in particular Choco Leibniz. It features a series of people slowly becoming posher while eating Choco Leibniz. The light-hearted […]
McCain launched ‘Differences,’ the third instalment in its We Are Family series, celebrating the emotional impact of the differences that exist within real families across the UK.The £2.5 million multi-channel campaign will be rolled out across TV, radio, VOD, OOH, cinema, print and online media and social channels for six weeks. The advert is the […]