Introducing Everyday Oat and Everyday Oat Light, now available in supermarkets nationwide. Known for their signature Barista Oat collection, the latest additions to the Minor Figures product range sees the brand expand its Oat M*lk offerings beyond specialty coffee for the first time with all-purpose Oat M*lks. They’re designed to taste just as great splashed over cereal or mixed into a smoothie as they do when paired with the perfect espresso.
Everyday Oat and Everyday Oat Light are available in 300 Tesco and 400 Morrisons stores (RRP: 1.99) across the UK. As the UK’s fastest-growing alternative milk brand, the new releases mark Minor Figures’s continued growth within the chiller category.
After launching in June, the range secured a strong early listing with 250 Waitrose stores and has since seen continued success, securing the full Holland & Barrett estate. Ocado is also expected to take the range from the end of November.
Everyday Oat is fortified with calcium and vitamins to support a healthy, balanced, plant-based diet. As with the rest of the range it is vegan, non-GMO, and carbon neutral. While both products contain only naturally occurring sugars, Everyday Oat Light is made with less oil too, resulting in a lower fat content, meeting the demand for a lighter plant-based milk alternative.
Stuart Forsyth, Minor Figures, Co-Founder & CEO, explains “We’re really pleased to have secured the support of Tesco and Morrisons for our Everyday Oat M*lks as we continue to drive distribution for the range. We pride ourselves in making innovative products for Oat M*lk lovers, baristas, and a better planet. The new listings mean we’re not only able to further establish the brand in this new space in the supermarket, but offer an even broader consumer base our fortified product which contains vitamins and minerals that are commonly lower as part of a vegan diet.”
B Corp Certified, Minor Figures was the first plant-based M*lk company to go carbon neutral in 2018. They offset all carbon emissions they produce in everything from grinding their coffee beans to delivering Everyday Oat to your nearest supermarket.
Look out for Everyday Oat and Everyday Oat Light in the chiller section at your nearest Tesco or Morrisons store.
Source: Minor Figures