McDonald’s Enlists “Icon of Inclusiveness” for New 360 Campaign

McDonald’s Enlists “Icon of Inclusiveness” for New 360 Campaign

In a first collaboration of its kind, McDonald’s Poland is rewarding restaurant patrons with unique AR entertainment experiences made possible only through the MyMcDonald’s digital app platform. McDonald’s has tapped Ralph Kaminski, one of Poland’s most interesting and distinguishable artists, fresh off his concert promo tour, for the inclusive and wide-ranging campaign which seeks to […]

Pizza For All: Creative agency Thirst helps Ooni ignite the creative spark in everybody with launch of first premium home ingredient range

• Pizza-making giant makes first steps into the supermarket with range of premium home ingredients • Glasgow creative agency Thirst dreams up eye-catching designs to stand out on crowded shelves • New products aimed at guiding pizza lovers – new and seasoned – as they take the next steps on their quest for the perfect pizza

Pizza For All: Creative agency Thirst helps Ooni ignite the creative spark in everybody with launch of first premium home ingredient range

Pizza-making giant makes first steps into the supermarket with range of premium home ingredients  Glasgow creative agency Thirst dreams up eye-catching designs to stand out on crowded shelves  New products aimed at guiding pizza lovers – new and seasoned – as they take the next steps on their quest for the perfect pizza MAKING pizza […]

Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet

Barilla and Publicis Italy/LePub, in collaboration with TOILETPAPER, embrace “Passive Cooking”: a more sustainable way to cook pasta that shows love to the planet

Barilla, the world leading pasta manufacturer, launches its new “Passive Cooking” campaign signed by Publicis Italy/LePub – its global strategic and creative partner since 2021 – in collaboration with TOILETPAPER, the image-only magazine founded by artist Maurizio Cattelan and photographer Pierpaolo Ferrari. The global brand campaign went live on October 5th, marking a continuum of […]

BŌL Power Soups are bringing the new wave of soup to Sainsbury’s

• Flavours include: Protein Boosting Garden Pea & Spinach, Immunity Boosting Butternut Squash & Chilli, Protein Boosting Sweet Potato Lentil Daal and Protein Boosting Roasted Red Pepper + Tomato. • All four flavours will be available in Sainsbury’s with an RRP of £2.95

BŌL Power Soups are bringing the new wave of soup to Sainsbury’s

This week sees BŌL Foods heating things up in the soup world with a listing of their range of four new colourful Power Soups in Sainsbury’s stores nationwide. Four SKUs from the range are due to land in Sainsbury’s superstores and convenience at an RRP of £2.95 for a 600g jar format.  The nationwide listing […]

Heinz creates first ever stain-proof thobe for Middle East campaign

“Unstainable Thobe” by Wunderman Thompson Dubai solves the dilemma of how to keep your thobe impeccably white and enjoy Heinz ketchup fearlessly

Heinz creates first ever stain-proof thobe for Middle East campaign

Heinz and Wunderman Thompson Dubai have turned one of the most iconic pieces of clothing in the Arabian Gulf, the white thobe, into an unstainable outfit that gives men the flexibility to enjoy their favourite dishes, with all the Heinz ketchup they want, without worries. The thobe is a traditional white garment, and every country in […]

TESCO MARKS 25TH ANNIVERSARY BY CELEBRATING IRISH SUPPLIERS IN NEW BBH CAMPAIGN

TESCO MARKS 25TH ANNIVERSARY BY CELEBRATING IRISH SUPPLIERS IN NEW BBH CAMPAIGN

To celebrate its 25th anniversary, Tesco Ireland has launched a campaign, developed with BBH Dublin, featuring the retailer’s suppliers from the Irish agri-food industry at a rural festival.  The ‘25 Years of little helps’ campaign runs for three weeks on TV, VOD, cinema and social, highlighting the long-standing relationships the retailer has with both their […]

Gü delivers indulgence by the spoonful, with new packaging by Outlaw

Gü delivers indulgence by the spoonful, with new packaging by Outlaw

Gü, the premium desserts brand, has launched new global packaging designed by Bristol-based design studio Outlaw. The new design follows the acquisition of Gü by private equity firm Exponent in 2021. When it first launched Gü was a pioneering challenger, setting new standards in premium pleasure with a world of wicked indulgence. But the current […]

Oddbox appoints Hell Yeah! as above the line creative agency

Oddbox appoints Hell Yeah! as above the line creative agency

Food-waste fighting fruit and veg delivery service Oddbox has appointed Hell Yeah! as its above the line creative agency, as the startup looks to encourage more people to join its mission. Oddbox is a mission-led start-up that rescues the “too odd” and “too many” fruit and veg at risk of going to waste. It partners […]

Kalamaki Greek Street – a Case Study

Kalamaki Greek Street – a Case Study

About Kalamaki Greek Street is a fast-food chain, where you taste the divine Greek food while doing your human affairs. For now, there are four eateries in London, and there will be more in all major cities of the global ecumene.  Concept The Greek gods got bored in antiquity and have come to nowadays. And, […]

nooj Changes The Face of Nut Milk With Its Award-Winning Nut Pastes

nooj scoops gold at Nourish Awards (UK’s Premium Awards for nutritional prowess & recipe integrity)

nooj Changes The Face of Nut Milk With Its Award-Winning Nut Pastes

The dairy-free movement has been the engine room behind free-from’s growth for many years now but that doesn’t mean it’s immune from game-changing innovation, which is what we’re seeing now that the trailblazing nut paste, actively championed by Sainsburys from Day.1, nooj has just secured a prestigious Nourish award. For a while now, nut milk […]

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