Why the world’s most expensive spice is worth the hype, and how to experience it without breaking a sweat Historically, saffron has been called “red gold,” and at certain points it has even sold for more per gram than gold itself. Today it still sits among the most expensive ingredients on the planet. The difference […]
The new integrated campaign introduces “Justin”, a hyper-enthusiastic store associate who can’t help but share what’s new (and on sale). Stop & Shop, the neighbourhood grocer, is rolling out a bold new brand campaign, “Good Things Are in Store”, developed in partnership with independent creative agency Curiosity. The integrated campaign marks Stop & Shop’s first major […]
Danone’s plant-based food brand, Alpro, has partnered with the global leader in connected packaging, Appetite Creative, to launch a brand new immersive connected experience to educate customers about the nutritional benefits of its new Alpro Kids range. The recently launched Alpro Kids range includes an oat-based drink available in chocolate flavour, a strawberry-flavoured soya drink […]
July 25 sees B-Corp, Popcorn Kitchen launch its eagerly anticipated alliance with the Farm Retail Association, a leading light within the UK’s bustling farm shop movement and a prominent voice within today’s vibrant indie shopping sector. In July 2025, The Farm Retail Association launched its ambitious #morethanfood movement geared specifically at raising awareness for real […]
DLSM Studio, the multidisciplined interior design and branding agency, formerly known as DesignLSM, is proud to unveil Noreen; a bold and evocative new restaurant located in the heart of St Christopher’s Place, London. Set within a 2,900 sqft Grade II listed former retail space, Noreen is a celebration of cultural vibrancy and contemporary dining. Inspired […]
As the plant-based sector enters a more mature phase after years of rapid growth, York based Vegan Food Group (VFG) has enlisted strategic marketing consultancy Big Black Door to unlock the next chapter for two of Britain’s most recognised plant-based brands: VFC and Meatless Farm. The high-intensity strategy sprint will see Big Black Door spearhead […]
In the height of summer, when most ice cream brands melt into a sticky puddle of sameness, Häagen-Dazs and BBH are setting out to do it differently. ‘Devoured’ is a bold, pared-back OOH campaign, shot by award winning photographer Dan Tobin Smith, that heroes the product. Or in this case, lack thereof. Leaving behind category trends, the work […]
HIGH-PROTEIN meals trailblazer, The Gym Kitchen, has secured an exciting come-back of its much-loved Cherry Bakewell Yogurt, launching for the first time in Asda, together with new listings of the brand’s Banoffee Pie Yogurt and best-selling Chicken Bites Grazing Packs. Back on the market by popular consumer demand, The Gym Kitchen Cherry Bakewell Yogurt launches […]
Greatergood® Brand Design Agency has partnered with Oh Raw! on the brand and packaging design for their new range of freeze dried fruit and vegetable snacks. A Fresh Name and Logo Greatergood® led the project with the creation of the brand name “Oh Raw,” reflecting the brand’s celebration of unprocessed ingredients, raw ingredients. The brand features bold […]
In a new campaign we’re introduced to YUMBO, a brand-new, bigger, bolder, meatier meat stick option from Carl Buddig & Co. The humorous campaign hinges on an unexpected “meathead” – flipping the meaning from swole gym bro to anyone with an unapologetic craving for meat – and plays on the jumbo size of this new product to […]