This Isn’t Just A Ramen Dish. It’s a Cult Classic. Shoryu Ramen is about to make history. On 7th October 2025, Shoryu Ramen are bringing its interpretation of the cult phenomenon Jiro Ramen ラーメン二郎 to the UK. Exclusively available at Shoryu Carnaby St, Covent Garden, Regent Street, Soho, Shoreditch, Westfield Stratford City World Food Court, […]
Independent agency Brandon Consultants and the nation’s most iconic pizzeria brand, PizzaExpress, are pleased to share their latest project together: developing a new range architecture strategy and packaging design system for the brand’s new supermarket Specials range, plus a packaging redesign for its 9” Classic chilled pizzas. As the nation’s number one chilled pizza brand*, […]
Design agency, BrandMe share the new packaging design for Terry’s Chocolate Caramel Ball, marking a bold and innovative effort for the well-loved brand to drive market share through mainstream flavour appeal. Following the success of the Terry’s Chocolate Mint launch, the new Caramel variant is part of Terry’s ‘beyond Orange’ strategy to broaden its appeal […]
Since opening its doors in 2012 on Newport Place in London’s Chinatown, the Chinatown Bakery has become known for its authentic Hong Kong-style cakes and pastries. The business has grown since then to two more sites on Wardour Street, Soho and supplies over 50 supermarkets and restaurants with their products. The business turns over £10M […]
Award-winning experiential agency, Hot Pickle unveils Hot Pickle Innovation Lab, a bold new innovation division dedicated to tackling some of the most pressing challenges and opportunities shaping the future of food culture. A long time coming… The Hot Pickle Innovation Lab has been quietly developing over the past decade, delivering major insights and innovation projects for world-leading brands including Hello […]
The UK’s fastest-growing gluten-free pizza brand reveals a bold new look that celebrates Italian heritage and inclusivity. Brand and packaging design agency Deuce Studio has partnered with White Rabbit Pizza Co., the fast-growing gluten-free pizza brand, to deliver a bold new brand identity and packaging system that reflects the company’s ambition to become the UK’s […]
Holy Moly, the UK’s leading natural dip brand, and independent creative agency AGIT8 are removing the gamble of picking a ripe avocado with its latest ‘Avocado Lottery’ campaign. The creative is running across outdoor, digital and social and is centred around the ‘Avocado Lottery’: the universally recognised risk associated with picking an under or overripe avocado. The slot machine creative route, […]
The Hershey Company Collab Brings a Flavor Explosion to Stores Nationwide After Slam-Dunk Success of Shaq-A-Licious XL Original and Sour Gummies Shaquille O’Neal, basketball legend and self-proclaimed “biggest kid in the candy store,” is lacing up for another sweet win. Introducing Shaq-A-Licious XL Gummies in sneaker shapes, the new addition to his popular Shaq-A-Licious XL Gummies line which launched […]
The integrated campaign by tms featuring iconic McDonaldland characters includes over £2 million in cash prizes, 1 in 4 chance to win instantly, limited-edition gameboard, and the first ever Monopoly themed menu item; Loaded Caramel McFlurry Monopoly at McDonald’s is back in the UK for the ‘ultimate collab’ – dropping a range of exciting prizes, […]
The founders of The Cornish Jar don’t do ‘normal’ and believe life’s too short for predictability. What started as a passion project – feeling uninspired by the same-old mushy brown mainstream chutneys – quickly became a moreish mission to wake up the taste buds and ignite some excitement. Every jar is a rebellion against bland […]