Health and wellbeing snack brand PRO 2GO has announced a major new £5m brand relaunch campaign. The initiative was developed in partnership with creative agency ELVIS. In its biggest push to date, the SCI-MX Nutrition-owned, protein-based healthy snack brand has worked with ELVIS to develop a campaign which aims to drive awareness and trial of […]
Cadbury has unveiled a nostalgic new campaign to celebrate all things ‘grown up’ for its latest product offering, Cadbury Darkmilk. To celebrate the launch, Cadbury has joined forces with 80s and 90s icons Jason Donovan and Kim Wilde to speak directly to those familiar with pop culture from both decades – and invite them to […]
Global brand experts BrandOpus, have been working with Princes following a rigorous pitch process to relaunch the brand with a new branding strategy and visual identity. A heritage brand from Liverpool, since 1900, their broad range of canned and ambient products have been a staple in British homes for over 118 years, from fish and […]
Old El Paso, the £100m brand from General Mills, is set to explode sales of its tasty Mexican-inspired meals this spring with a £1.5million marketing campaign. The leading Mexican food brand in the UK, Old El Paso represents 58% of the sales of Mexican products within the broader World Foods category. The brand is now […]
California based Fuego Spice Co. asked Robot Food to put flavour over fire and rebrand their Zana and Riza sauces and Hot Hive Honey. Stemming from a self-proclaimed obsession with hot sauce, the people behind Fuego Spice Co. share their love of heat through a subscription service, Fuego Box, dedicated to discovering the most tantalising, […]
Conscious, the original organic, vegan, raw chocolate has been rebranded by Bath-based agency The Space Creative with the aim of giving the brand greater appeal in an increasingly popular market. Conscious first launched in 2004 and is now set to unveil its bold new look which has been rolled out across an extensive range of […]
Pizza Hut Delivery, in collaboration with creative agency Iris, have launched the ‘Deal Jacker’, a dedicated AR app that can spot any Domino’s offer and transform them into even greater Pizza Hut Delivery deals. The pizza delivery chain is going head-to-head with their biggest rival, to take a bigger slice of the action – showing […]
Goodfella’s means business. On Monday 1st April, the fastest growing frozen pizza brand rolled out its new marketing campaign: Made with Respect. Produced by Grey London, the heavyweight £4.2m investment is set to be the biggest of any frozen pizza brand in the last six years. Claire Hoyle, Head of Marketing at Goodfella’s, comments: “We […]
London brand and packaging design agency Straight Forward Design spearheads a new campaign for Skittles to mark Pride 2019. Throughout June and July, Pride events celebrating equality and inclusivity take place up and down the country. And for the past two years, Skittles has ‘given up’ its iconic multicoloured candies and packaging, ‘because during Pride […]
KFC, in collaboration with their digital agency Iris, have released a limited edition run of cross-stitch patterns to celebrate all things handmade. The new campaign is to highlight KFC’s hand breaded chicken, available every day in restaurant. Cross-stitch has quickly become the latest trend that our nation is obsessed with, so we have looked to […]