In an extension of Dairygold’s ‘Make a Minute for the Good Stuff’ campaign, creative agency, ROTHCO, have released a touching 40-second TVC ‘One Magical Minute’, which seeks to show the Irish public the value and impact of giving someone a spare minute of your time. Since launch, Dairygold has engaged consumers by connecting them with […]
What do you get when you put peanut butter on a bicycle? No, not a slippery saddle. Or a crunchy cogset. Butter Bike Co is an Exeter-based one-woman peanut butter production line and delivery service, on two wheels. Jeni Reeve set out in 2017, making delicious, homemade peanut butter and delivering to customers locally, under […]
Kinder Joy, the uniquely surprising treat made especially for kids with parents in mind, for the second time launched a new television commercial during The 91st Oscars on Sunday, February 24, 2019. The new 30-second advertisement, “Why You Do It,” taps into the pivotal role that parents play in creating everyday surprises for their children. […]
Over the next few weeks, fried chicken fans across the country will get their first look at a new approach at Church’s Chicken – people coming together to simply enjoy good food prepared by people who care. It’s all part of a new integrated marketing and branding campaign developed by Church’s and its lead agency and strategic partner, J. Walter Thompson (JWT) Atlanta. Church’s […]
72andSunny Amsterdam has created the next instalment in Barilla Pasta’s global campaign starring tennis ace Roger Federer and alpine skier star Mikaela Shiffrin. Spanning TV, press, cinema and online, the fully integrated global campaign showcases Barilla Pasta as a delicious, elegant and joyful food choice for modern living – part of the brand’s ‘Masters of […]
McCann Sydney has launched a new campaign for Uncle Tobys Oats, which taps into the brand’s rich heritage. The campaign is set to launch on February 24 with a 15 second TVC. The campaign features a modern twist on the Uncle Tobys Oats quick oats launch in the late 80s, by tapping into memories of […]
Peanut-based snacking brand POP has launched in the UK this month with new brand creation by branding agency B&B Studio. Available exclusively in Whole Foods before rolling out more widely across the UK, the peanut-focused snack bars are available in three flavours – Peanut Butter and Dark Chocolate, Raisin and Dark Chocolate, and Coconut. After […]
Anthem, a global creative agency that actively connects brands with consumers by amplifying desirability from brand design to brand campaign to drive brand performance, announced the design of a new range of 100% natural soups for Unilever’s Knorr. The new range includes four variants (Tomato, Pumpkin, Vegetable and Zucchini) and has been launched across France, […]
R/GA London is pleased to announce that it has collaborated with McDonald’s and Hachette Children’s Group to help inspire the next generation of young readers with the expansion of the McDonald’s Happy Meal Readers programme. The initiative began rolling out in January 2019 and has been developed alongside the launch of ‘The Treetop Twin’s Adventures’; […]
Kentucky Fried Chicken (KFC) revealed its newest Colonel Sanders – Colonel RoboCop – and disclosed its latest and most enhanced security measure taken to date to protect and preserve its founder’s secret blend of 11 herbs and spices used to make its world famous Original Recipe chicken. Colonel RoboCop isn’t just tasked with being the latest face […]