Lidl UK has revealed the spots for its 2018 Christmas campaign, based around the creative framework ‘Upgrade Your Christmas’. Using the bold and quirky humour which Lidl is famed for, TBWA\London has created seven comic TV spots – five of which are 20-seconds, and two of which are 30-seconds – that portray modern and relatable […]
This holiday season, Jennie-O Turkey Store, a wholly owned subsidiary of Hormel Foods, is encouraging busy hosts to give their families the bird — a Jennie-O Oven Ready turkey, that is. This new, lighthearted media and digital campaign speaks directly to consumers who are shopping, cleaning, balancing family dynamics and are up to their […]
Naked Communications has launched a new consumer brand for Bindaree Beef Group (BBG), one of Australia’s largest beef processing businesses. Extensive portfolio and brand strategy work, alongside comprehensive consumer research, led Naked to create the premium brand, Bindaree, developing the brand identity, packaging, and retail communications. The launch is the first consumer-focused brand from BBG […]
For the first time, Burger King Spain has transformed one of its establishments into a House of Horrors, a terrifying experience that lets the bravest pay for their burger with fear. The House of Horrors at Gran Vía 69 in Madrid is open from 26th October to 31st of October. The restaurant was decorated on […]
McDonald’s is running advertisements in Denmark based around Counter-Strike: Global Offensive, with a Mac Jr meal deemed a ‘full buy’, which seems reasonable. Redditor Kakipls posted a photo of four McDonald’s advertising hoardings, seemingly in Fields Shopping Centre, Copenhagen, to judge by the branding. Besides the full buy, a quarter pounder is an eco round, […]
Sales of Italian delicacies and wines in the UK are up, despite a slowdown due to “Brexit effects.” Global sales of Italian food and wines are set to break the €40 billion mark, if growth continues to mirror the first eight months of 2018. Sales are up 9.1 per cent vis-a-vis 2017 for the sector, […]
Beko, a leading home appliances brand, has announced the latest step in its global mission to inspire children to live healthier, active lives. Beko’s Eat Like A Pro campaign has been encouraging children to eat healthily as part of an ongoing commitment with UNICEF and the support of the Barça Foundation to help prevent […]
Creative and strategic branding partnership Smith&+Village has unveiled its fearlessly stylish rebrand of the Harvey Nichols food collection. The new own-label look brings the zeitgeist of fashion back to food, with a collection that captures the stylish, irreverent and unique Britishness of luxury department store Harvey Nichols. Harvey Nichols’ own-label food packaging, famous for its […]
Hamish Blake, Andy Lee and Lleyton Hewitt are the latest Aussie icons to go head to head in the Uber Eats ‘Tonight, I’ll be eating’ campaign created by Special Group. The comedic duo and tennis superstar are paired together to celebrate the growing popularity of online food delivery, following research that reveals a whopping […]
Aunt Bessie’s is embarking on a modern makeover with a brand new marketing strategy, communications route and visual identity. Entitled ‘Bring out the Bessie in you’, the brand is focusing on what it’s famous for: the roast dinner. The roast has seen a recent period of growth (+4.2% this year), driven largely by an increase […]