As millions of fans eagerly anticipate the opening weekend of the 2024/25 season, Guinness is launching its largest global campaign to date, marking its debut as the Official Beer and Official Non-Alcoholic Beer of the Premier League. The launch follows another successful year for the iconic black pint, which has achieved double-digit growth for the […]
Heineken® and LePub Singapore are turning 24-hour laundromats into all-night sports bars so that Korea’s most hardcore football fans now have a place to watch the UEFA Champions League. The idea was inspired by the realization that Asia is home to some of the world’s most hardcore football fans – so devoted, they’ll wake up […]
Heineken® is kicking off the UEFA knockout stages with its new campaign building on the established ‘Fresher Football’ platform that aims to make football more inclusive. The brand has been working to level the playing field by campaigning to make the sport a more positive and welcoming space to enjoy football together. This new campaign […]
Football is the most popular sport in Romania. Unfortunately, the Romanian national football team has failed to qualify for any international championship in the last 24 years. But in 2022, the country made its way to the pitch of the world’s biggest soccer tournament—with the help of a candy bar. ROM, the traditional chocolate bar […]
Guinness celebrates the power of football fandom in breakthrough new campaign
The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone. Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]
Heinz, the iconic brand and tomato experts established in 1869, made consumers wait more than 150 years for a tomato pasta sauce. It has also been more than 150 years since the beautiful sport of football was invented by the English, who have now finally won the European football Championship! Created by Wunderman Thompson Spain, the communication platform ‘Ridiculously Late. Ridiculously Good’ […]
The new campaign tears up the rule book and asks fans to act on their words
The&Partnership have worked with Snickers, who are partner of the England teams, to create a new campaign aimed at driving genuine support for England’s Lionesses. The new pioneering campaign calls on the British public to go ‘full fan’ this summer – relaying the message that you’re only half-supporting England if you only support the men’s […]
The UEFA EURO 2020™ tournament will visit 11 different cities for the first time, providing fans with a host of different rivalries to enjoy.
Heineken celebrates fans coming back together to watch football with their rivals, with ‘Enjoy the Rivalry’ campaign for UEFA EURO 2020 partnership
Anheuser-Busch InBev’s (AB InBev) global brand, Budweiser, announced a new partnership with Sergio Ramos, football champion and current captain of Real Madrid and the Spanish National Team. As one of the best defenders of his generation, Ramos’ ‘Be a King’ campaign, created by Deutsch New York, celebrates his stand-out career in advance of his latest […]
Football commentators and pundits hanker for their favourite Just Eat takeaways in six launch idents created for the food delivery brand’s first ever BT Sport sponsorship, across the Premier League and Europa League. More will be rotated in throughout the season. Created by McCann London, the idents hack BT football moments and footage, reinventing them with a […]